Purpose: Manage/Oversee the development and execution of strategies to accelerate the growth of our OTC portfolio, in order to enhance brand awareness, while leading research activities to manage market share, facilitate benchmarking, support sales teams on local marketing initiatives and developing marketing competencies to ensure that they are in line with the goals and objectives of the OTC portfolio and the company.
Main duties and responsibilities
Monitor /review /strategize sales prices competitor activities and trends while developing appropriatestrategies in response while seeking new business opportunities to drive innovation and excellence within theOTC portfolio to guarantee that each brand retains their competitive edge, respond to and pre-empt marketchanges, increase footfall and strengthen confidence in the “DRLJL price” and build brand loyalty tocontribute to the success of the company.
Manage/Oversee communication of OTC marketing initiatives throughout all touchpoints, ensuring allstakeholders are fully aware of all upcoming promotions an events; ensure the company’s social marketingsites are updated with accurate information and current promotional offers
Formulate/ implement/manage promotional calendar, activities and media relations and advertisement;manage the production of locally produced promotional materials and availability of promotional materials(local and otherwise) and point of sale materials ensuring brand essence is consistent with the marketingstrategies in consultation with the Country Head and other stakeholders, to ensure business maximizationand ROI while building customer loyalty and conversion highest quality of accuracy, efficiency and alignmentwith the Company’s image and brand and ensure timely delivery for launches
Prepare/monitor monthly tracking of OTC brand strategy execution plan as per global and local marketingcode
Plan, Coordinate and implement all PR and store events, external events, sponsorships and production of allPR material; maintain customer databases of preferred and other customer segments to articulate business
Sales & Marketing Head
opportunities for retention and business maximization and to ensure ROI and brand alignment and clear and accurate communications
Influence/Manage team performance and general management of team to ensure effective management ofdelivery to customers in line with the Company’s service offer and the development of the team and servicethat delivers the company’s commitment to customers
Achieve>90% coverage of assigned HCPs/Pharmacies as per plan with effective engagement initiative
Competencies & Skills
Strategic Growth Mind-set with high level of attention to detail
Must be able to work well in cross functional teams, as a good team player
Excellent interpersonal skills, with the ability to lead through influence
Excellent project management skills
Strong people management & development skills
Strong execution of planning/execution of Marketing activities with achievement of business plan
Skills/ Experience
Graduate Degree in Marketing. Basic Science or Business Administration
Internal candidates must have demonstrated in their last three (3) appraisals ON TRACK & OFTEN EXIBITS in line with Dr. Reddy's competencies
Minimum five (5) years experience managing a portfolio
Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
Strong creative, strategic, analytical, organizational and personal sales skills
Experience developing and managing budgets
People leadership and development
Demonstrated successful experience writing press releases, making presentations and negotiating Experience overseeing the design and production of print materials and publications
Commitment to working with shared leadership and in cross-functional teams
Strong oral and written communications skills
Ability to manage multiple projects at a time