Senior Manager, Influencer Marketing
About Midi Health:
Midi Health is on a mission to redesign healthcare for women in midlife. We're building a new standard of care that addresses the unique health needs of women navigating perimenopause, menopause, and beyond. Our virtual care model combines expert clinicians, personalized treatment plans, and insurance-covered care to make high-quality healthcare more accessible.
We're growing quickly and looking for passionate, talented people who want to make a meaningful impact on women's health.
About the Role:
We're looking for a Senior Manager, Influencer Marketing to help lead one of Midi's largest and most impactful marketing channels. Reporting to the Director of Social, you'll play a key role in shaping how we introduce women to Midi, build trust, and drive patient acquisition.
Influencer marketing is one of our largest marketing investments and one of the primary ways women discover Midi: through creators they already trust, having conversations that resonate.
We have an established, tiered influencer program, and we're looking for a strategic, hands-on leader who can take it to the next level. You'll own channel strategy, creator partnerships, performance measurement, and a multi-million-dollar budget, while building the systems and processes needed to scale.
This is an opportunity for a player-coach who thrives in a fast-paced, high-ownership environment and is excited to help reshape women's healthcare.
What You'll Do:
- Own influencer strategy: Develop and optimize our tiered creator strategy based on performance, determining where to invest, which partnerships to test, and when to shift resources.
- Build and manage our creator network: Develop a strong, vetted pipeline of creators across midlife health, wellness, lifestyle, and comedy on Instagram, TikTok, and YouTube.
- Lead creator partnerships and negotiations: Establish scalable partnership frameworks, including deal structures, paid usage, whitelisting, exclusivity, and content rights. Lead negotiations with creators, managers, and talent agencies, including high-profile talent.
- Drive performance and measurement: Define KPIs and build measurement frameworks that connect influencer investment to brand awareness, patient acquisition, and conversion. Partner closely with Growth and Paid Media on amplification and attribution.
- Manage a significant budget: Own planning, forecasting, pacing, and monthly reconciliation of a multi-million-dollar influencer marketing budget.
- Execute integrated campaigns: Lead influencer strategy and execution for major brand moments, creator-led events, integrated marketing campaigns, and celebrity partnerships.
- Ensure compliance and brand integrity: Partner with Legal, Compliance, and Midi's clinical teams to ensure creator content is medically accurate and meets FTC and healthcare advertising standards.
- Scale the function: Manage agency and talent partners, establish clear processes for creator vetting, briefing, approvals, and reporting, and mentor junior team members to build a high-performing, scalable program.
What We're Looking For:
- 6–9 years of experience in influencer, creator, or social marketing, including 2–3+ years owning an influencer program end to end, ideally in-house.
- Proven experience managing seven-figure or larger influencer marketing budgets, with strong financial planning, forecasting, and reconciliation skills.
- Deep understanding of creator partnerships, paid amplification, whitelisting, partnership ads, licensed content, and usage rights.
- Strong negotiation skills and experience managing relationships with creators, talent managers, agencies, and high-profile partners.
- A data-driven approach to influencer marketing, with experience measuring performance through metrics such as CPM, CAC, conversions, and other business outcomes.
- Experience in healthcare, wellness, or another regulated industry, with familiarity with FTC guidelines and advertising compliance.
- Ability to balance strategic thinking with hands-on execution in a fast-moving, high-growth environment.
- Strong cross-functional collaboration skills, with the confidence to influence stakeholders, manage competing priorities, and drive accountability.
- A builder's mindset: you're energized by creating scalable systems, improving processes, and turning successful programs into repeatable growth engines.
Compensation & Benefits:
The anticipated annual base salary range for this position is $144,000–$186,000. Final compensation will be determined based on a variety of factors, including experience, qualifications, skills, and geographic location.
In addition to base salary, Midi Health offers a competitive benefits package, including medical, dental, and vision coverage, paid time off, and equity opportunities.
#LI-JA1
At this time, Midi is unable to provide visa sponsorship. All Candidates must be authorized to work in the United States without current or future sponsorship needs.
Please note that all official communication from Midi Health will come from an @joinmidi.com email address. We will never ask for payment of any kind during the application or hiring process. If you receive any suspicious communication claiming to be from Midi Health, please report it immediately by emailing us at [email protected].
Midi Health is an Equal Opportunity Employer. We are committed to pay equity and ensure that all qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. Our compensation philosophy is based on fair, objective criteria and the impact of the role, regardless of an applicant’s salary history.
Please find our CCPA Privacy Notice for California Candidates here.