Call Tracking that gives every call a source and a value
Capture calls, qualify leads, steer your marketing: matelso shows you which conversations truly deserve your budget – reliably and GDPR-compliant.
The 3 core capabilities of matelso Call Tracking:
Calls: Capture what really comes in
Dynamic Call Tracking
Every website visitor is automatically assigned a unique phone number based on how they interact with your site. That way you can see which ad, keyword and landing page triggered a call. You can flexibly adjust the search text and triggers using Search & Replace.
Static Call Tracking
Fixed, predefined call tracking numbers make the performance of individual channels measurable – online and offline. Assign a number to each print ad, billboard or TV spot and make its ROI transparent. Setup fits seamlessly into your existing infrastructure.
International Numbers
Choose from local, toll-free and shared-cost numbers in more than 60 countries – tailored exactly to your needs. Whether you need a single number or a pool of up to 10,000: you can book everything quickly and easily in the matelso Control Panel.
Call Tracking API
Create users and book phone numbers fully automatically – no manual steps required. Export large data sets such as call lists directly to your marketing platforms and CRM. The API flexibly connects all your relevant channels to the matelso system.
Call Routing
Control where every call ends up: time-based routing sends calls to the right team depending on the time of day, and source-based routing sends them to the right department based on the caller’s location. With preIVR, you can also add your own announcements and pre-call options for callers.
Whisper Message
Before a call is connected, your team hears a short, custom message. That way, the person answering knows right away which campaign or location the call is coming from – and goes into the conversation fully prepared.
Call Recording
Record incoming calls and use the conversations specifically for quality assurance. This gives you a clear basis for coaching, follow-up and compliance with internal and legal requirements.
How much does matelso Call Tracking cost?
Build your own setup – you choose the numbers and contract term, and you see the price instantly.
Lead Qualification: Score what a call is worth – with AI
Call Scoring AI
Analysis & Scoring
Every call is automatically transcribed, summarized, and classified and scored by AI according to its business relevance. Instead of mere call events, you get a real conversion value: you see which conversations actually have revenue potential – and which don’t.
Integration & Control
matelso passes all results directly to your CRM, GA4, Google Ads and analytics systems. This lets you focus campaigns, budgets and your sales team on the calls that bring real revenue opportunities – not on sheer call volume.
How much does matelso Call Tracking cost?
Build your own setup – you choose the numbers and contract term, and you see the price instantly.
Marketing: Optimize what calls deliver
Conversion Tracking
Assign a value to every call and make its contribution to your KPIs and revenue measurable. Track the conversion rate of your calls across campaigns and channels – and know which path brings in the most valuable conversations.
Campaign Management
Assign custom attributes to your number pools and manage multiple campaigns side by side, cleanly separated. Export your reports in various formats such as Excel or PDF – with your own logo for a professional look, if you like.
Reports
matelso creates and schedules reports automatically, so the most important numbers reach you without any manual effort. If needed, you can tailor reporting to individual locations, departments or teams.
Success stories with matelso Call Tracking
Call Tracking works with the tools you already use
Calls, scores and conversions flow automatically to where you already work. No second login, no records anyone has to copy over by hand.
Don’t see your system? Connect matelso to thousands of tools via Zapier, Make or n8n – no development needed.
About matelso
Together with our customers, we drive our vision forward: Creating a new data-driven era of communication!
+10.000
websites use matelso
+500
satisfied customers
+20
years of experience
250M+
calls routed