We are looking for Music Partnerships Marketing Manager to lead marketing, PR and partnership activity for Takwene in the UAE and the wider Gulf region.
This is a hands-on role based in our Dubai office. You will turn the company's marketing strategy into campaigns that grow artists, audiences and revenue, and build the platform, label, media and brand relationships that support them. We want someone who treats marketing as a driver of long-term artist and brand success.
Key Responsibilities
Marketing Planning and Delivery
- Build and run the marketing and partnerships plan for the UAE and Gulf markets, aligned with Takwene's global strategy and company goals.
- Set clear KPIs for campaigns, communications and partnerships, and review performance regularly against them.
- Manage the regional marketing budget and make sure every spend is tied to a measurable return.
- Work closely with the A&R and distribution teams so that marketing plans support artist development and commercial priorities.
- Coordinate with the Head of Marketing and Partnerships and with teams in Egypt to keep priorities consistent across regions.
Digital Marketing
- Run digital marketing across social media, content, paid media, SEO, email and the company website for the UAE and Gulf audience.
- Design multi-platform campaigns for artists, releases and company initiatives that stand out in a crowded digital space.
- Track audience, engagement and performance data, and adjust campaigns quickly when results call for it.
- Monitor competitors and market trends in the Gulf, and turn them into practical plans.
Public Relations and Communications
- Deliver the PR plan for the region, including media relations, press releases, announcements and event visibility.
- Build and maintain relationships with media outlets, journalists, influencers and content creators in the UAE and Gulf.
- Manage local PR agencies and communication vendors where needed.
- Protect and strengthen Takwene's reputation, and support communications during sensitive or high-visibility moments.
Partnerships
- Identify, negotiate and grow partnerships with streaming platforms (such as Spotify, Apple Music, Anghami, TikTok, YouTube), labels, brands, venues and media networks in the region.
- Use platform tools and programs to create more marketing opportunities and increase market share for our artists and content.
- Build partnership proposals that show clear value for both Takwene and the partner, and track results after launch.
- Represent Takwene at industry events, showcases and partner meetings in the UAE and Gulf.
Team and Vendor Management
- Coordinate with content, design and video teams, and guide freelancers and junior team members working on regional campaigns.
- Manage agencies, freelancers and other vendors with a clear way to assess their quality and impact.
Requirements
- 5+ years of experience in Music marketing, partnerships or communications, including a role in music, media, entertainment or a fast-growing consumer brand.
- Proven experience in PR and in building partnerships with platforms, media and brands.
- Commercial mindset: comfortable managing budgets, measuring return and balancing creative vision with data.
- Ability to turn digital trends and market signals into clear plans for internal teams and external partners.
- Excellent communication, presentation and decision-making skills in English and Arabic.
- Bachelor's degree in marketing, communications, business or a related field.
Nice to Have
- Experience with the MENA and Gulf music and digital content market.
- An existing network across DSPs, labels, media, venues and creators in the UAE and Gulf.
- Experience working across multiple countries or regions.