Job Description: 旗下品牌：渴望，爱肯拿一、渠道策略落地 1. 根据重点平台的角色定位，管理平台内货品机制、产品组合、新品上市 2.完善重点渠道投资指引和投资KPI/ROI将年度 / 季度渠道策略拆解为可执行的生意计划：货盘、机制、投资申请、资源位。 3.与销售平台团队确认执行方案，跟踪落地进度，识别执行偏差。 4. 指引销售团队二、价格策略落地 1. 根据全渠道促销周期的促销指引，设定重点平台差异化品类的价盘梯度， 2. 应对平台规则变化，不断精进符合品牌定位和生意需求的促销策略 3. 针对不同品牌/品类和平台特性，优化平台跨品类的价格梯度 4. 规范渠道促销手段，建立促销监控机制，提高促销有效性三、投资管理与落地 1. 带领重点平台销售团队，给定的投资方向，确立关键指标，同步提交渠道投资申请，跟踪预算使用。 2. 建立月度by渠道 by产品 by费用类型的费用管理和追踪体系，管理整体渠道VC/ROI 任职要求： 1. 市场营销、商业、电商或相关专业本科及以上学历； 2. 6–9 年电商运营、渠道营销经验；宠物 / 快消 / 美妆行业经验优先； 3. 熟悉阿里平台与抖音的生意逻辑、后台工具与活动机制； 4. 有品线管理、新品上市、价格监控经验； 5. 有与销售团队协同落地的经验，理解“策略—执行”的转化难点； 6. 英文流利（书面与会议） Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, BEN’S ORIGINAL®, and COCOAVIA®. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals™, BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.

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