Job Description: Anyone can put channels into a media plan. The real question is whether they belong there. More platforms, more data, more ways to reach an audience. But choosing the right channels isn't about being everywhere. It's about understanding who you're trying to reach, what you want them to do, and where media investment can make the biggest difference. As a Digital Planner at dentsu, you'll turn business objectives, audience insights, and market data into digital media strategies that make sense. You'll shape channel recommendations, define audience approaches, and decide how budgets should work across platforms such as Meta, Google, TikTok, programmatic, OTT, and other digital channels. You'll work closely with clients and specialist teams to build media plans, present your recommendations, and understand how campaign performance can inform better decisions. Your focus is on the thinking behind the plan, and making sure every media investment has a clear reason to be there. About Dentsu Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan. With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale. www.dentsu.com What You'll Do Turn objectives into media strategies. Translate campaign and business objectives into integrated digital media plans, defining channel roles, audience segments, budget allocation, and campaign flighting. Understand the audience before choosing the channels. Use consumer insights, market research, audience profiling, and first-, second-, and third-party data to identify who brands need to reach and how best to connect with them. Build the right channel mix. Develop recommendations across Meta, Google, TikTok, programmatic, OTT, and emerging digital platforms, considering each channel's role in achieving campaign objectives. Make the investment count. Allocate media budgets, develop investment forecasts, and build a clear rationale behind channel choices, expected reach, and campaign outcomes. Turn data into better planning decisions. Analyse campaign results, identify patterns and opportunities, and translate performance learnings into recommendations for future planning and optimisation. Bring your recommendations to the table. Prepare media proposals, strategic presentations, and performance reports, confidently explaining the thinking behind your plans to clients and internal stakeholders. Stay ahead of the media landscape. Follow platform developments, audience behaviour, competitor activity, and emerging media opportunities to bring fresh thinking into your recommendations. Make integrated thinking work. Collaborate with Account Management, Creative, Data Analytics, Performance, and Ad Operations teams to ensure digital strategies connect with the wider campaign. A Bit About You Experience in digital media planning, media strategy, or a similar role within an advertising or media agency. Strong understanding of digital platforms including Meta, Google, TikTok, programmatic, OTT, and the wider digital media landscape. Comfortable using audience insights, consumer data, and market research to develop targeting strategies and media recommendations. Analytical and commercially minded, with the ability to work with media metrics, budgets, forecasts, and investment rationale. Able to turn complex data into clear insights, strategic recommendations, and compelling presentations. Confident communicating your thinking and explaining why a particular channel, audience, or investment approach makes sense. Curious about how people consume media and how platforms evolve, with the initiative to challenge familiar approaches and explore better possibilities. Dentsu Values Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good Inclusion and Diversity We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone. Keeping connected Please visit our website to find out more and connect with us on social. www.dentsu.com *Please include an updated CV in your application. **We regret that only short-listed candidates will be notified. #LI-LE1 #LI-HYBRID Location: Jakarta Brand: Dsp Media Time Type: Full time Contract Type: Permanent Can’t find a suitable job? Sign up for job alerts tailored to your interests and be first in line for new opportunities. About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work

Digital Planner.

more at Dentsuaegis.

Paid Media Platforms Director

Senior Executive - Public Relations

Senior Backend Developer

similar roles.

Customer Connections Specialist

Programme Operations Specialist

Assistant Professor of Statistics

Early Years Practitioner

Early Years Practitioner