Senior Performance Marketing Manager.

Accountabilities:

• Own and manage paid advertising across LinkedIn, Google Ads, Reddit, YouTube, X, and other relevant channels, with a focus on enterprise brand awareness and pipeline generation.

• Collaborate with Growth Marketing, ABM, and SEO teams to align campaign strategy, optimize performance, and improve incremental impact.

• Report regularly to marketing leadership and stakeholders on budget attainment, campaign performance, and return on investment.

• Partner with Revenue Operations (RevOps) to improve campaign attribution, tracking, data quality, and reporting accuracy across systems.

• Establish daily campaign optimization practices to improve key performance metrics, including click-through rate (CTR), cost per lead (CPL), and return on ad spend (ROAS).

• Conduct weekly performance reviews to identify trends, opportunities, and actionable optimization insights.

• Develop comprehensive revenue attribution reporting, including ABM attribution using platform APIs.

• Monitor campaign budgets and pacing, ensure efficient allocation across channels, and communicate performance updates to stakeholders.

• Identify new advertising platforms, audience segments, and creative formats to expand reach and improve performance.

• Develop a monthly experimentation roadmap and coordinate execution with relevant functional owners.

• Own the email marketing program, including ad hoc communications and nurture campaign development.

• Manage and develop a small team, fostering collaboration, accountability, and high performance.

• Translate marketing performance data into business recommendations focused on pipeline, sales-qualified opportunities (SQOs), and recurring revenue.

Requirements:

• 6–10 years of experience in demand generation or performance marketing within a B2B SaaS company or agency environment.

• Demonstrated success managing annual paid media budgets of $1 million or more and delivering measurable ROI.

• Hands-on experience with Google Analytics, Google Ads, and LinkedIn Ads.

• Experience collaborating with RevOps and marketing operations teams to maintain accurate campaign data, tracking, and reporting.

• Strong knowledge of campaign experimentation, A/B testing, performance optimization, and full-funnel marketing.

• Experience with account-based paid media strategies and aligning marketing campaigns with sales priorities.

• Proven ability to manage and develop a small team, promoting accountability, collaboration, and strong performance.

• Familiarity with HubSpot, Vector, Salesforce, and Sigma is preferred.

• Strong quality assurance skills and attention to detail.

• Excellent communication, project management, and cross-functional coordination abilities.

• Strong creative instincts and experience partnering with design and content teams to test messaging, formats, and audience engagement.

• Ability to interpret performance data and connect marketing metrics to pipeline, revenue, and business outcomes.

• Proficiency with macOS and comfort working remotely with tools such as Slack, Google Workspace, and Zoom.

Benefits:

• Annual salary range (United States): $148,000–$200,000 USD.

• Location-based salary examples:

  • New York City, Boston, and Los Angeles: $174,000–$200,000 USD.

  • Chicago: $148,000–$170,000 USD.

  • Final compensation is based on geographic location, experience, expertise, and other relevant factors.

  • Work arrangement: Fully remote within the United States.

  • Opportunity to work with a globally distributed team in a fast-growing technology company.

  • The source description does not specify healthcare coverage, retirement benefits, paid time off, or bonus compensation.

  • Work authorization: Candidates must be authorized to work from their home location. Visa sponsorship is not provided.

  • Employment is restricted in certain countries due to regulatory and security requirements.