This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Growth Consultant – ASO – Maternity Cover based in United Kingdom.
This is an opportunity for an experienced App Store Optimization (ASO) professional to drive mobile growth strategies for internationally recognized apps and digital products. In this senior consulting role, you will lead strategic client projects, combining ASO expertise with Conversion Rate Optimization (CRO), experimentation, and user behavior insights. You will help clients improve app discoverability, increase conversion rates, and strengthen performance across multiple markets and languages. Working within a multidisciplinary marketing team, you will also mentor Growth Managers and contribute to high-quality, data-driven client solutions. The role offers exposure to diverse industries and global app marketplaces, with the opportunity to influence best practices in mobile growth. This is a remote, fixed-term maternity cover position lasting approximately 10–12 months, with an immediate or near-term start.
Accountabilities:
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Lead ASO and CRO strategies for global clients, delivering scalable growth initiatives across markets and languages.
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Advise key clients on strategic planning, growth priorities, and roadmaps for app store performance.
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Design and implement experimentation strategies to improve app campaign performance and conversion rates.
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Lead Keyword Optimization (KWO) projects to increase app visibility and discoverability across international markets.
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Develop and oversee creative testing strategies to optimize app store assets and improve competitive positioning.
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Apply user behavior insights, app store trends, and data analysis to develop and refine client growth strategies.
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Mentor and guide Growth Managers, strengthening their analytical capabilities, strategic thinking, and data-driven decision-making.
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Contribute to the development of mobile marketing best practices and strengthen the organization's expertise and influence in ASO.
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Ensure consistent delivery of high-quality consulting services and effective client solutions.
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Monitor industry developments, emerging tools, and growth methodologies, integrating relevant insights into client and team strategies.
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At least 3 years of professional experience in App Store Optimization (ASO) or related disciplines such as Conversion Rate Optimization, performance marketing, or experiment-driven mobile growth.
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Strong understanding of ASO and mobile marketing, particularly performance marketing strategies.
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Proven strategic capabilities, including experience with experimentation, hypothesis testing, and user behavior analysis.
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Strong research, analytical, and critical-thinking skills, with a data-driven approach to problem-solving.
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Ability to adapt quickly, demonstrate curiosity, and develop technical ASO expertise where needed.
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Excellent client relationship and project management skills, ideally gained in an agency or consulting environment.
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Excellent written and spoken English.
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Experience with Apple Ads or performance marketing strategies based on customer acquisition cost (CAC) and lifetime value (LTV) is an advantage.
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Familiarity with complementary growth disciplines, such as lifecycle marketing and funnel optimization, is beneficial.
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Experience with A/B testing and experimentation platforms such as Optimizely, Google Optimize, Hotjar, or VWO is a plus.
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Ability to work collaboratively in a multidisciplinary and international team.
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Fully remote working arrangement within Europe.
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Fixed-term employment contract of approximately 10–12 months to cover maternity leave.
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Opportunity to work with global clients and internationally recognized mobile applications.
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Exposure to a broad range of mobile growth disciplines, markets, and experimentation methodologies.
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Opportunity to mentor colleagues and contribute to strategic client initiatives.
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Salary, healthcare coverage, paid leave, and additional benefits are not specified in the source posting.