Redator(a) Sênior.

Accountabilities:

• Develop creative concepts, storytelling, and narratives for campaigns, product launches, events, and brand initiatives.

• Write copy and scripts for multiple formats and channels, including social media, CRM, landing pages, websites, videos, presentations, and commercial materials.

• Create, refine, and maintain verbal identity guidelines, brand tone of voice, and language direction.

• Partner with Design teams to develop creative ideas and solutions, from initial concepts to final adaptations.

• Translate brand, product, and business strategies into relevant communication for different audiences.

• Collaborate with Branding, Product Marketing, Social Media, Events, Growth, and other internal teams.

• Participate actively in creative briefings, contributing questions, references, insights, and original proposals.

• Present and defend creative concepts and recommendations to stakeholders.

• Use generative AI tools to support research, creative exploration, text development, and workflow efficiency.

Requirements:

• Solid professional experience as a Copywriter or Content Writer in an agency, in-house creative team, or similar environment.

• Excellent command of Portuguese, with strong writing, storytelling, and editing skills.

• A portfolio demonstrating creative quality, conceptual thinking, and experience developing campaigns or creative projects.

• Ability to adapt writing styles and messages to different formats, channels, and audiences.

• Strategic thinking and critical judgment to interpret briefs and develop effective creative solutions.

• Autonomy in managing projects and the ability to collaborate effectively with Design and other disciplines.

• Strong communication and presentation skills, including the ability to explain and defend creative ideas.

Additional qualifications considered a plus:

• Experience working with multiple brands, products, or business units.

• Background in education, technology, services, or B2B industries.

• Knowledge of editorial planning, SEO, and UX Writing.

• Familiarity with digital communication metrics, A/B testing, and performance-based content optimization.

• Experience with CRM, marketing automation, and content management tools.

• Knowledge of AI tools for research, writing, editing, and content review.

Benefits:

• Meal and/or food allowance through Flash.

• SulAmérica health and dental insurance.

• Extended maternity and paternity leave.

• Childcare assistance.

• Well-being support through Wellhub and Zenklub partnerships.

• Educational development incentives.

• Discounts on airline tickets.

• Access to a partner pet health insurance plan.

• Access to educational materials for employees' children.

• Partnerships offering discounts on MBA and postgraduate programs.

• Inclusive workplace with opportunities for people with disabilities.