Lifecycle Marketing & Operations Manager.

Accountabilities:

• Develop and execute multichannel lifecycle marketing strategies across email, web, social media, call scripts, advertising, and connected TV, supporting onboarding, adoption, retention, re-engagement, and customer upgrades.

• Build, manage, and optimize automated customer journeys and triggered communications using Salesforce Marketing Cloud Account Engagement, Conversica, and connected platforms.

• Create audience segments and personalized experiences using behavioral, transactional, and product-usage data, leveraging tools such as Marketing Cloud, PathFactory, WhatsFix, Data Cloud/Data 360, SQL, and dynamic content.

• Support marketing technology integrations and workflow configuration, collaborating with technical teams on APIs, webhooks, field mappings, JSON payloads, identity resolution, and reliable data flows between systems.

• Oversee platform operations, vendor coordination, audience refresh schedules, send-volume forecasting, and marketing technology usage costs.

• Evaluate emerging Salesforce and AI capabilities and identify practical opportunities to improve lifecycle marketing execution.

• Develop warm handoff workflows based on product-led growth signals, customer engagement, and buying intent, partnering with Sales to establish service-level agreements and feedback loops.

• Equip sales teams with targeted collateral, sequencing playbooks, and automated cadences to support effective customer engagement.

• Lead ongoing campaign experimentation across audiences, messaging, channels, and timing, using A/B testing and performance analysis to improve results.

• Track and report on retention, adoption, conversion, attribution, sales handoff performance, sales team adoption, and pipeline impact, providing actionable recommendations to leadership.

• Manage campaign execution team members supporting customer marketing and acquisition, while coordinating priorities across Marketing, Sales, RevOps, Product, Creative, Analytics, Customer Service, and external partners.

• Take on additional responsibilities and strategic initiatives as business needs evolve.

Requirements:

• At least 5 years of experience in lifecycle marketing, CRM, or marketing operations, with demonstrated success improving customer retention, engagement, or revenue growth.

• Hands-on expertise with Salesforce Marketing Cloud or a comparable enterprise marketing automation platform, including journey orchestration, segmentation, personalization, and email deliverability.

• Strong analytical capabilities, including experience with A/B testing, campaign performance dashboards, funnel measurement, and translating data into actionable insights.

• Excellent communication and project management skills, with the ability to coordinate cross-functional initiatives and present recommendations clearly.

• Bachelor's degree or equivalent practical experience.

• Experience managing and coaching direct reports is an advantage.

• Demonstrated ability to lead cross-functional projects and translate business objectives into technical requirements is preferred.

• Ability to work effectively with technical and nontechnical stakeholders in a collaborative, fast-paced environment.

• Reliable high-speed internet connection and ability to manage extended periods of computer and screen-based work.

• Must be based in the United States; the position is fully remote within the country.

• Willingness to travel up to 10% of the time.

• Visa sponsorship is not available for this position.

Benefits:

• Annual salary: $90,000–$110,000.

• Total compensation may also include an annual performance bonus.

• Employee Stock Purchase Plan (ESPP).

• Enhanced paid time-off packages may be available.

• Additional employee benefits are offered; specific healthcare coverage and retirement plan details are not provided in the source description.

• Fully remote working arrangement within the United States.