To lead and manage the in-store and digital communication that completes and amplifies the shopping experience and range presentation through IKEA visual and verbal identity thereby contributing to building consumers’ perception of the IKEA brand in the local market as unique and consistent. To lead and develop graphic communication strategically for a consistent brand experience across all touchpoints.
• Lead and challenge the COM&IN team and other functions in the store to strengthen the uniqueness and consistency of the IKEA identity in in-store and digital communication.
• Lead the process of planning and implementing in-store and digital communication to ensure that it conveys the benefits of the IKEA Concept, completes and enhances range presentation by using proven solutions, best practices, guidelines and national directions.
• Develop and evaluate in-store and digital communication strategies that support a convenient shopping experience by using the knowledge about life at home and shopping behaviour in the local market.
• Lead and manage in developing the department action plan with store communication initiatives that are focused on growing the business and support long term profitability and execute agreed plans in close co-operation with other functions.
• Actively contribute in the network of store Graphic Communication Leaders and share proven solutions, best practices and guidelines with the COM&IN team in the store.
• Set clear expectations and standards regarding routines and responsibilities, work together with the COM&IN team and other store functions, act quickly to exploit commercial opportunities and understand the impact of your actions on the financial results.
• Secure high standards for good visual balance and consistency, quality and simplicity, cost-efficiency and sustainability in producing and implementing all in-store and digital communication.
• Secure succession planning by constantly searching for potential candidates. Keep visitors in mind and minimize disruption when working on the shop floor.
• Knowledge of Home furnishing the IKEA way.
Knowledge of Range presentation the IKEA way (store media, display techniques, store layout).
• Knowledge of Store communication the IKEA way.
• Knowledge of Life at home in the local market and the outcome of market research, e.g. IKEA Customer, Satisfaction Survey, IKEA Brand Capital.
• Knowledge of trends that influence home furnishing and communication.
• Knowledge of Commercial calendar and store activities. The work method for presenting the IKEA range.
• Knowledge of IKEA mechanical sales system.
• Deep knowledge of The IKEA Concept and IKEA brand objectives.
• Deep knowledge of Knowledge of IKEA visual and verbal identity
• Deep knowledge of leadership capabilities
-Computer proficiency i.e. Microsoft Office (Word, Excel, PowerPoint and Outlook), AutoCad
Please apply by 30th November 2026