- Draft social media content for paid ads; ideate creative based on extensive consumer and competitor research.
- Develop and manage organic content strategy.
- Execute acquisition and reactivation marketing strategies.
- Optimize the conversion funnel to improve user engagement and increase conversion rates; understand where and when to place ads to maximize their effectiveness, optimizing for different media channels and platforms.
- Identify and segment target audiences using market research and customer insights to optimize messaging and campaign performance.
- Monitor, analyze, and report on campaign performance and KPIs, utilizing analytics tools and customer data to refine and optimize acquisition marketing strategies.
- Design, execute, and analyze A/B tests to optimize messaging, creative, targeting, and channel selection, driving continuous improvement in acquisition marketing performance.
- Stay informed about industry trends, competitor strategies, and emerging marketing technologies to ensure that acquisition marketing efforts remain current and effective.
- Ensure that all acquisition marketing campaigns adhere to industry regulations, company policies, and brand guidelines by maintaining compliance and brand alignment.
- Perform other duties as assigned, demonstrating flexibility and adaptability to meet the dynamic needs of the organization.
- Bachelor's degree in marketing, business, or a related field
- 4+ experience supporting digital marketing strategy, preferably in the healthcare space or similarly regulated industry
- Ability to learn marketing automation platforms and analytics tools.
- Working knowledge of paid social advertising, audience segmentation, conversion funnel optimization, and A/B testing.
- Ability to analyze campaign performance data and KPIs and translate insights into optimizations.
Benefits:
A career opportunity with M3USA offers competitive wages, and benefits such as:
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
*M3 reserves the right to change this job description to meet the business needs of the organization
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