The Brand Marketing team builds WEBTOON’s brand and connects our stories with audiences worldwide. We drive global brand campaigns, activations, and high-impact co-marketing partnerships with some of the biggest names in entertainment—including Disney, Paramount, Blizzard, and Dark Horse. Our partnership initiatives bring WEBTOON series and creators together with top-tier brands across music, gaming, TV, film, and comics.
We are a creative, collaborative team that values bold ideas and meticulous execution in equal measure. Every team member takes ownership from concept ideation to launch and post-campaign analysis, partnering closely with Content, Social, PR, and Creative to drive meaningful company-wide impact.
About the Role
Key Responsibilities
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End-to-End Campaign Leadership: Lead integrated partnership marketing campaigns from initial concept and pitch through go-to-market execution, launch, and performance analysis.
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Creative Concepting & Narrative Pitching: Develop original partnership concepts that authentically link WEBTOON IP, creators, and fandoms with partner brands. Craft compelling pitch decks and present strategic narratives to prospective partners and executive leadership.
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Go-To-Market (GTM) Strategy: Own comprehensive GTM campaign plans, defining objectives, target demographics, core messaging, channel mix, creative briefs, production timelines, budgets, and KPIs.
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Partner Alignment & Governance: Serve as the primary marketing liaison with high-profile entertainment partners; manage creative approvals, asset delivery, and brand guideline compliance to ensure campaigns launch on time and on brand.
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Cross-Functional Collaboration: Partner with Content, Social Media, PR, Creative, Growth Marketing, Product, Legal, and Brand Safety to execute integrated activations across in-app placements, social, experiential events, and paid channels.
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Data & Performance Measurement: Monitor, evaluate, and report on campaign KPIs and brand lift metrics, converting data into actionable insights and playbooks for future collaborations.
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Industry & Culture Trends: Maintain a deep pulse on trends in entertainment, fandom communities, creator culture, and brand partnerships to keep WEBTOON at the forefront of cultural conversations.
Minimum Qualifications
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5+ years of professional experience in entertainment, brand, or consumer marketing, including 3+ years directly leading co-marketing or brand partnership campaigns.
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Demonstrated Track Record: Proven portfolio of successful partnership campaigns with clear examples of pitch decks, GTM strategy, and measurable outcomes.
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Pitch & Storytelling Excellence: Exceptional deck creation and presentation skills, with comfort pitching ideas to senior external executives.
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Full-Funnel Campaign Experience: Hands-on experience developing creative briefs, marketing plans, and managing asset production across social, video, and digital channels.
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Ecosystem Knowledge: Solid understanding of the broader marketing mix, including social media, influencer marketing, PR, performance marketing, and experiential activations.
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Fandom Fluency: Genuine appreciation and understanding of fandom-driven audiences, online communities, and fan behavior (e.g., comics, manga, anime, gaming, or pop culture).
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Cross-Functional Influence: Demonstrated ability to lead cross-functional project teams, navigate ambiguity, and drive alignment without direct authority.
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Analytical & Organizational Acumen: Strong organizational and multi-tasking skills, with the ability to analyze campaign metrics and synthesize data into strategic takeaways.
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Communication Skills: Outstanding verbal and written communication skills.
Preferred Qualifications
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An active, established network of marketing and brand contacts across major entertainment studios, gaming publishers, music labels, or lifestyle brands.
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Familiarity with webcomics, digital storytelling platforms, or the broader creator economy.