About the company
Our client is a fast-growing healthcare company.
The role
Raydar is recruiting for this role on behalf of our client. Lead marketing as the first dedicated marketing hire, setting the direction for awareness campaigns across social media, events and paid channels, and running them day to day. Work closely with product, science and engagement colleagues to turn technical offerings into clear, accessible messaging.
What you'll do
- Set the overall growth marketing direction together with founders and cross-functional colleagues.
- Build and launch awareness campaigns across social platforms, events and paid media.
- Maintain relationships with advocacy and community organizations.
- Lead search engine and answer engine optimization efforts.
- Translate technical material into plain language a general audience can follow.
- Define and track success metrics for each campaign.
- Manage external marketing contractors and budgets.
Requirements
What we're looking for
- At least one year of direct-to-consumer marketing experience at an early-stage growth company, building a marketing function from scratch.
- Hands-on experience designing and running organic and paid campaigns on social media.
- Daily use of current AI tools in your everyday workflow.
Bonus points
- Prior exposure to consumer health or wellness businesses.
- Degree from a top-ranked university.
- Experience leading a small team of three to five people while still doing hands-on work.
Benefits
Compensation and benefits
- Base salary: USD 180,000 to 250,000 per year
- Equity
- Health, dental and vision coverage
- Retirement plan
Location and work model
- San Francisco, California, United States
- Hybrid, with in-office work 4 days per week
- Full-time