Who we are:
Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com
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More about the role:
The stakes in tech storytelling today are higher than ever. Gone are the days of technology simply “saving the world.” The double-edged sword of today’s technologies creates as much reputational risk as reward across diverse stakeholder groups.
Want to be on the front lines, shaping the narrative for the large-scale innovations that matter?
With nearly a century of science and state-of-the-art AI to help us understand the changing dynamics of reputation management, Burson is the partner to leading technology companies, crafting stories that resonate, inspire, and drive real impact. We're not about press releases and blogs; we're about building reputations that stand the test of time.
If you're obsessed with all things tech, love a good challenge, and want to be part of a growing and collaborative team, Burson's US Technology practice is the place for you!
As an Assistant Account Executive on our growing US Technology team, you'll play a key role in executing impactful integrated communications strategies and programs for both established brands and disruptive startups. We're looking for a strategic and creative individual with a deep curiosity and understanding of the technology landscape and a passion for media relations. If you're a team player who thrives in a fast-paced environment and is eager to take ownership of client work, and ready to take a big step in your career, this is the opportunity for you!
What you'll do:
- Support day-to-day account management by helping coordinate client projects, track deliverables, and communicate with internal teams and vendors.
- Assist in the development and execution of integrated communications programs, including media relations, thought leadership, creative campaigns, and product launches.
- Help build media lists and monitor coverage, while learning how to pitch stories to relevant journalists in the technology space.
- Conduct research on industry trends and competitors to help identify storytelling opportunities and support strategic recommendations.
- Draft and edit content such as press releases, media alerts, blog posts, and social media copy, with guidance from senior team members.
- Participate in team brainstorms and contribute creative ideas to support client programs and campaigns.
Experience that contributes to success:
- Internship or 0-1 year of experience in public relations, communications, or a related field – ideally with exposure to the tech industry.
- A genuine interest for either/both consumer or enterprise technology and ability to "geek out."
- Past integrated communications experience working with clients, preferably in the technology space
- Excellent written and verbal communication skills, with a keen eye for detail, allowing you to craft compelling narratives and deliver impactful presentations.
- A proactive and self-motivated approach, demonstrating confidence and a strong presence when interacting with clients and colleagues.
- A highly collaborative spirit and experience and passion for fostering a positive and supportive team environment.
- Highly organized, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Strong strategic thinking and problem-solving abilities.
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Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.
You belong at Burson:
Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we’re an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—is what makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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