UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price. We are currently recruiting for a Head of Brand Marketing to lead our Scandinavian Brand Marketing team, based in our Stockholm office. Reporting to the Scandinavia COO and the EU Marketing Director, you will work closely with Scandinavia management and EU Brand Marketing, PR, Digital Marketing, E-Commerce, CRM and Analytics teams. This role requires regular travel within Scandinavia and Europe. This is an opportunity for an experienced marketing leader to drive brand awareness, positioning and customer growth across Scandinavia (Sweden and Denmark). Combining strategic leadership with a hands-on approach, you will lead integrated brand, product and customer marketing across online and offline channels to deliver sustainable brand and commercial growth. What you will be responsible for: Overall Marketing Management and Strategy Leading the Scandinavian marketing strategy and annual calendar, aligning business priorities, customer needs and EU objectives. Delivering integrated brand, product and customer campaigns with EU Marketing, Digital Marketing, E-Commerce, CRM and Analytics teams to grow awareness, engagement, traffic, conversion and retention. Identifying market opportunities, build local partnerships and develop activations for UTme! and RE.UNIQLO studios. Managing budgets, agencies and campaign performance, using insights to optimise results. New Store Marketing and Expansion Strategy Leading marketing for new store openings and expansion across Scandinavia, driving awareness, traffic and conversion. Partnering with Store Operations, Visual Merchandising, E-Commerce, Omnichannel teams and external agencies to deliver consistent customer experiences and successful launches. Evaluating launch performance and identify improvements for future initiatives. Media Developing integrated media strategies and optimise investment, audience targeting and campaign effectiveness with EU teams and media agencies. Leading local campaign and product advertising, adapting global and regional assets to Scandinavian market needs. Testing new media opportunities, technologies and partnerships, translating performance insights into actions that support customer acquisition and growth. Public Relations and Sustainability Leading local PR and sustainability initiatives to strengthen brand visibility, reputation, earned media impact and customer engagement. Working with local and European sustainability stakeholders on integrated communications supporting brand and product campaigns. Managing PR agencies and activities, acting as a key liaison for media, brand spokespeople and external partners. Team management Leading, developing and inspiring the Marketing and PR team, fostering collaboration, innovation, accountability and continuous development. Building strong partnerships across functions and markets to deliver shared business objectives. Skills, Experience and Attributes: Bachelor's degree in Marketing, Business or a related field 10+ years' marketing experience within fashion, retail or consumer brands Proven track record delivering integrated marketing strategies across brand, digital, media, CRM and PR Strong understanding of omnichannel retail, customer acquisition, media planning and customer insights Experience working in multinational organisations with regional and global stakeholders; store or retail operations experience is advantageous Strategic, analytical thinker with strong commercial awareness and a hands-on approach Collaborative leader with proven people management, stakeholder management and influencing skills Highly organised and adaptable, able to manage multiple priorities in a fast-paced environment Passion for retail, fashion and exceptional customer experiences Fluent in English; proficiency in a Scandinavian language is preferred Please submit your CV in English. Applications submitted in other languages may not be considered. What we offer: Competitive salary and holiday days Bi-Annual Bonus Volunteer Day – twice a year Great Location 30% staff Discount Hybrid Working Commitment to Inclusion and Data Protection UNIQLO is an inclusive employer and welcomes applications from all backgrounds regardless of age, race, gender, sexual orientation, disability, or other protected characteristics. We are committed to safeguarding your privacy and personal information; please refer to our privacy policy for details on our recruitment process. Recruitment Security Notice All official UNIQLO job postings will redirect you to our official careers page on Workday for application submission. The only exception is for roles advertised in Germany via the HeyJobs platform. UNIQLO takes recruitment security seriously and is committed to protecting the recruitment process from misuse. #LI-HYBRID #LI-POST UNIQLO is the largest of eight brands in the Fast Retailing Group. With global sales of approximately US $20.2 billion, for the fiscal year ending August 31, 2024, Fast Retailing is one of top three leading apparel retail companies in the world. UNIQLO has more than 2,300 stores in 25 markets around the world and continues to expand its footprint. UNIQLO’s LifeWear philosophy consist of offering clothing that comes from the Japanese values of simplicity, quality and longevity, constantly being innovated to bring more warmth, more lightness, better design, and better comfort to people’s lives. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com and www.fastretailing.com.

Head of Brand Marketing, Scandinavia.

more at fastretailing.com.

PR and Marketing Specialist, Scandinavia

Senior European Payroll Specialist

Accounting Manager

similar roles.

Growth Analytics Lead - India

Sales Executive - TT - Jodhpur-1

Head of Provider Growth Strategy & Operations

Director of Lifecycle Marketing

CPG Marketing Account Director