Content creation (about 70%)
Plan and run the monthly content calendar across Instagram, TikTok, YouTube, website/blog and CRM channels.
Develop concepts, scripts and storyboards for short-form video, carousels, product showcases and campaign assets.
Shoot, edit and publish content, including in-store, product and customer-story content.
Produce content for campaigns, store openings, brand partnerships and promotions, in line with brand guidelines.
Keep tone, visuals and messaging consistent with the brand across every channel.
Track trends, formats and competitor content, and turn them into tested ideas.
Brief and guide junior creators, freelancers and KOL/creator partners; review their work for quality and brand fit.
Reporting and analysis (about 30%)
Track content performance: reach, views, engagement rate, follower growth, CTR, traffic and conversions where measurable.
Prepare weekly content performance updates and a monthly content report for the Senior Marketing Manager.
Analyse what works by platform, format and theme, and recommend changes to the content plan.
Report on KOL/partner and paid-boost content results against targets.
Maintain the content tracker and asset library so output, status and results are visible to the team.
Contribute content KPIs and insights to quarterly marketing reviews.
4+ years in content creation, social media or digital marketing; experience in retail, e-commerce or consumer tech is a plus.
Portfolio showing strong short-form video and social content.
Hands-on skill with video editing and design tools (e.g. CapCut, Adobe Premiere/After Effects, Canva or Photoshop).
Working knowledge of platform analytics (Meta Business Suite, TikTok Analytics, YouTube Studio, Google Analytics).
Comfortable building clear reports in Google Sheets/Excel or Looker Studio and presenting insights.
Excellent copywriting in Bahasa Indonesia; good English.
Organised, self-driven, and able to manage several projects at once.
By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement.
By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement.