This role is for one of Weekday’s clients
Salary range: Rs 100000 - Rs 1200000 (ie INR 1 - 12 LPA)
Min Experience: 2+ years
Location: Bengaluru, Karnataka, India
JobType: full-time
We are looking for a results-driven Senior Performance Marketing Associate to manage and optimize paid media campaigns across Meta and Google. This role offers significant ownership of campaign budgets, performance targets, and business outcomes in a fast-paced startup environment.
The ideal candidate will have hands-on experience managing performance marketing campaigns, driving customer acquisition, optimizing return on advertising spend, and implementing data-driven growth strategies. You will be responsible for end-to-end campaign execution, funnel optimization, creative testing, performance tracking, and reporting.
This is a high-accountability role that requires strong analytical skills, attention to detail, independent decision-making, and the ability to deliver measurable results.
Requirements
Key Responsibilities
1. Paid Media Campaign Management
- Own end-to-end campaign performance across Meta Ads and Google Ads.
- Manage campaigns across Meta formats, including Advantage+ Shopping Campaigns (ASC), Sales, Awareness, and Catalog campaigns.
- Execute Google Ads campaigns across Search, Shopping, Performance Max (PMax), YouTube, and Display.
- Manage assigned advertising budgets and work towards defined Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC) targets.
- Monitor campaign performance and ensure efficient budget utilization.
2. Funnel Strategy and Optimization
- Develop and manage full-funnel marketing strategies across Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF).
- Perform daily campaign optimization to improve conversion rates and acquisition efficiency.
- Identify and address frequency issues, audience saturation, and creative fatigue at an early stage.
- Continuously optimize targeting, bidding strategies, placements, and campaign structures.
3. Testing and Performance Improvement
- Develop and maintain a structured testing roadmap covering creatives, audiences, bidding strategies, and landing pages.
- Conduct systematic experiments to identify high-performing campaign combinations.
- Scale successful campaigns quickly and discontinue underperforming initiatives.
- Document test results, insights, and learnings to improve future campaign performance.
4. Creative Collaboration
- Work closely with creative teams to develop data-backed campaign briefs.
- Share performance insights and recommendations to improve ad creatives and messaging.
- Identify creative opportunities based on audience behaviour, campaign trends, and performance data.
5. Reporting, Analytics and Tracking
- Prepare insight-driven daily, weekly, and monthly performance reports.
- Track key metrics, including CAC, ROAS, Conversion Rate (CVR), and Average Order Value (AOV).
- Reconcile advertising platform data with Shopify performance data.
- Manage UTM parameters and maintain accurate campaign tracking.
- Identify performance trends, risks, and opportunities through data analysis.
6. Campaign Execution and Quality Control
- Ensure accurate campaign setup, implementation, and quality assurance.
- Maintain error-free execution during regular campaigns and major sale periods.
- Document significant campaign changes, optimizations, and restructuring decisions.
- Proactively communicate performance risks and provide actionable recovery plans.
Required Qualifications
- Minimum 2 years of hands-on experience managing Meta Ads and Google Ads campaigns with meaningful advertising budgets.
- Experience working with a Direct-to-Consumer (D2C) brand or performance marketing agency is strongly preferred.
- Strong understanding of full-funnel marketing, paid media strategy, attribution, and campaign optimization.
- Proficiency in Google Analytics 4 (GA4), Microsoft Excel, and Google Sheets.
- Familiarity with Shopify is an added advantage.
- Strong analytical, problem-solving, and decision-making skills.
- Structured, detail-oriented, and comfortable working under pressure.
- Ability to take ownership of campaign outcomes and communicate performance updates proactively.
Must-Have Skills
- Meta Ads
- Google Ads
- Google Analytics 4 (GA4)
- Performance Marketing
- Paid Media Management
- Campaign Optimization
- Funnel Strategy
- ROAS and CAC Optimization
Good-to-Have Skills
- Shopify
- D2C Marketing
- Creative Testing
- Attribution and Analytics
- Reddit Ads
- TikTok Ads
- Snapchat Ads
- Criteo
- OTT Advertising
Preferred Experience
- Experience scaling D2C brands through major promotional and sale periods.
- Exposure to skincare, beauty, wellness, or other consumer-focused industries.
- Experience managing high-budget paid media campaigns and driving measurable customer acquisition growth.