As a Growth Marketing Specialist for the Requirements Portal team, you will own new-user acquisition channels. You will identify where hardware engineers already spend their time and test new ways to reach them, bringing more engineers into the product at a lower cost per acquisition (CPA).
You will oversee our paid media program, managed by our agency partner. You will also test new channels, including hardware engineering communities, sponsorships and marketing partnerships, organic social, review and comparison sites, and visibility in AI assistants and large language model (LLM) search.
This is a hands-on, individual contributor role. You will drive campaigns and build and run experiments, collaborating with team members. We expect you to take the initiative. Bring your own ideas for channels and tactics, test them with data, and help decide where we invest next.
You will report to the Sr. Mgr, Product Marketing for Requirements Portal and work closely with product marketing, technical content, the product growth team, and other internal Altium marketers and agency partners.
Key Responsibilities
1. New Channels
Find, test, and scale new acquisition channels
Track and attribute new users to their channels
Bring new channel ideas to the Team Lead, each with a clear case
2. Paid Media
Oversee the paid media program our agency partner manages
Push for continuous improvement in paid performance
Agree on goals, mix, and budgets for paid media campaigns
3. Growth Experimentation
Own the growth experimentation framework
Turn data and AI-generated analysis into insights and an actionable experiment list
Recommend how to shift the quarterly acquisition budget based on results
4. Funnel Analytics & Collaboration
Track acquisition performance by channel
Report on CPA and channel mix
Share insights with product marketing and technical content teams
Hand off new users to the product growth team at signup
What Success Looks Like
Two or three new acquisition channels proven and repeatable within 12 months
Part of the quarterly budget shifted to proven new channels with lower CPA
Required
5+ years of relevant B2B marketing experience
Experience at a product-led company, where marketing goals are tied to product usage (sales-led experience alone isn’t a good fit)
Experience marketing to a technical audience, such as engineers or software developers
A track record of launching at least one acquisition channel from zero, backed by data
Strong experimentation skills: designing tests and using results to decide what to scale or stop
Strong communication skills, with experience driving initiatives with external partners
Comfortable using AI tools for analysis and critical of their output
Fluent English, written and spoken
Preferred
Experience running community programs
Experience managing sponsorships or marketing partnerships
Experience overseeing paid media, in-house or through an agency
Experience with software review sites
Experience with AI search visibility
Basic understanding of requirements management or hardware development
Altium Limited, a part of the Renesas Group and headquartered in San Diego, California, is a global software company accelerating the pace of electronics innovation. We are redefining electronic product creation in a software-defined world with our industry-first cloud-based platform that unites every stakeholder and phase of electronics development.
From startups to world’s technology giants, our digital platforms give more power to PCB designers, supply chain, and manufacturing, letting them collaborate as never before. At Altium, our teams are empowered to innovate, collaborate globally, and help create the future of electronics development.
We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.