About the Role
Brand Strategy & Activations is the brand steward at Chime. We own the integrated campaigns that carry the brand, from brief through production to the readout on how the work performed. Outside of campaigns, we run the social-led work, partnerships, and talent that put Chime into culture. Teams across the company rely on Brand every day, and we’re accountable for being the glue that gets great work out the door.
The Head of Brand generates a large volume of ideas and direction. This role is the person who catches it and turns it into work the company can actually execute: a goal, an owner, a brief, a schedule, and a result. If you’ve ever sat in a room and known exactly how a loose idea becomes a shipped campaign, this is that job.
You’ll work across Creative, Media, Social, Partnerships, Insights, Product Marketing, Legal, and Compliance, plus our external agency partners. You’ll be trusted with getting the brand’s biggest moments through a complicated system.
In this role, you can expect to
- Turning vision into workstreams. Take direction from the Head of Brand and define it as goals with scope, owners, success measures, and a timeline. Bring structure to ideas that arrive without it.
- Cross-functional alignment. Secure what each workstream needs from the functions that touch it, and keep every partner team clear on what they owe and when.
- Briefing. Write and own the briefs for your workstreams, following the team’s briefing process so the quality bar is consistent across everything we produce.
- Work-back schedules. Build the work-back for your workstreams, hold the dates, and flag slippage before it becomes a problem.
- Talent and partnerships. Help choose the talent and brand partners who fit Chime, and own how those relationships are set up and run.
- Social. Own how your workstreams come together on social, where most of this work is seen.
- Calendar alignment. Keep the brand calendar coherent against the team’s goals so moments land in the right order and don’t collide.
- Results. Close every workstream with a readout on what it achieved, and carry the learnings into the next brief.
To thrive in this role, you have
- 8+ years experience on both the agency side and the brand side, roughly two to three years in each. You know what it’s like to receive a bad brief and what it’s like to write one.
- A track record of taking an idea that existed only in someone’s head and turning it into a campaign that shipped.
- Strong writing. Briefs, goals, and recaps are the output of this job, and vague writing produces vague work.
- Comfort running several workstreams at once without losing the detail on any of them.
- Experience working with talent, creators, or brand partners, and judgment about which ones are right for a brand.
- Fluency in social, including what performs and why.
#LI-Onsite #LI-AM1
Below is the base salary offered for this role and level of experience. Full-time employees may also be eligible for bonus(es), competitive equity, and benefits. For commissioned roles, the base salary listed in this job description does not include incentive/variable pay. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
A little about us
At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.
We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.
We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.
We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.
Because if we don't—who will?
*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
What we offer for our full-time, regular employees
- 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.
- 💻 Benefits that support your work and life, including backup child, elder, and pet care and subsidized commuter benefits for eligible employees.
- ✨ Comprehensive health, financial, and wellbeing benefits designed to support you at every stage of life.
- 🏝 Generous vacation policy and company-wide paid days off
- 🫂 1% of your time off to support local community organizations of your choice
- 👟 Annual wellness stipend to use towards eligible wellness related expenses
- 👶 Up to 22 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
- 👪 Access to family planning reimbursement
- 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress
We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [email protected].
To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.