Role Overview
As Field Marketing Specialist for the United States, you will execute AMDT’s regional marketing activities – trade shows, AMDT-hosted events, customer events, webinars, and lead generation campaigns. Working closely with your manager, regional Sales and the Global Marketing team, you will make the most of a focused regional budget and turn every event and campaign into qualified leads and pipeline.This is a hands-on role for an organized, detail-oriented marketer who enjoys execution, logistics and measurable results.
Your Tasks
- Execute regional marketing campaigns that generate leads and qualified pipeline, in line with the regional plan agreed with your manager.
- Coordinate trade shows, customer events, roadshows, AMDT hosted events and webinars end to end: logistics, booth and materials, registrations, promotion and lead follow-up.
- Support Sales with targeted outreach and Account Based Marketing (ABM) tactics for priority accounts, with guidance from the Global Marketing team.
- Track spend against the regional marketing budget, handle purchase orders and invoices, and coordinate vendors to keep activities on time and on budget.
- Make sure event and campaign leads are captured, cleaned and handed over to Sales promptly in Salesforce/HubSpot.
- Report on program results (e.g. leads, pipeline, cost per lead) and suggest improvements.
- Adapt global messaging and content for US audiences together with the Global Marketing team.
Your Profile
- Bachelor’s degree in marketing, business, or a related field
- 2+ years of experience in B2B marketing, ideally in field marketing, event management or demand generation.
- Hands-on experience organizing trade shows or events, including vendor and logistics coordination.
- Strong organizational and project management skills; able to handle several activities at the same time.
- Working knowledge of Salesforce, HubSpot or similar CRM/marketing automation tools.
- Clear written and verbal communication skills in English.
- Ability to travel up to 30% within the US, including occasional overnight and weekend travel for events.
Nice to have
- Experience in industrial automation, manufacturing or B2B software.
- Experience in trade show and events execution
- Spanish or German language skills.
- Experience measuring campaign results such as cost per lead and pipeline contribution.
Reasons to become part of AMDT
Our comprehensive benefits package includes [medical, dental, vision insurance, 401k, etc.].Compensation for this role will be competitive and commensurate with experience and qualifications.
Note: The salary range may vary based on the state or locality in which you reside.