Job Title IMC & Social Manager Job Description Job Responsibilities: · Lead IMC planning for key commercial moments, including 520/618, Qixi and Double 11 etc, aligning social, media, PR, CRM/DTC, e-commerce and commercial teams around one consumer story and clear role by channel.as well as drive impactful social buzz and earned media · Build the Douyin social commerce growth model across audience, content, product and conversion; establish an always-on test-and-learn mechanism rather than treating Douyin as a campaign-only media channel. · Drive Douyin audience progression and new-buyer recruitment, with clear interventions from A3 audience growth to A4 conversion. · Own MG (Shaving category) owned social planning and execution, translating category strategy, consumer needs and business priorities to produce high-quality, impactful content—driving social buzz, impressions, engagement, and follower growth. · Explore AI-enabled social innovation where it improves insight generation, content development, testing speed or decision quality, while maintaining brand and compliance standards. · Lead agency briefing, operating cadence and work-quality improvement for the assigned scope; contribute to the wider agency model revamp. · Monitor emerging trends on social platforms and optimize content in real time to maximize exposure and engagement. Experience & Capabilities · Bachelor’s degree or above. · At least 5 years of relevant experience in integrated marketing, social, digital marketing, brand marketing or e-commerce marketing proven ownership of complex campaigns or channel ecosystems is required. · Strong consumer insight and business acumen, with the ability to translate category and commercial priorities into communication and activation plans. · Hands-on understanding of China’s social and content ecosystem, especially on Douyin, RED and WeChat. · Very familiar with the audience preferences and engagement tactics of major social platforms, as well as contemporary youth culture and trending topics. · Proven cross-functional project leadership and agency management capability, including briefing, prioritization, quality control and performance review. · Strong analytical skills; able to use platform, content, search, audience and conversion signals to make decisions and optimize investment. · Ability to work independently in a fast-moving environment and communicate clearly in both Chinese and English. Preferred Experience · Direct experience in Douyin ecosystem and social commerce operations. · Experience leading major IMC or integrated campaigns involving e-commerce and brand teams. · Experience in consumer health, personal care, beauty, FMCG, consumer electronics or another high-engagement consumer category. · Brand experience is required; agency experience or media platform experience in social media management or personal experience in building social media accounts is a plus. Leadership Behaviors & Skills · Consumer and business first: starts from consumer needs and business diagnosis, not channel activity. · Ownership with judgment: makes clear choices, prioritizes resources and escalates risks early. · Influence without authority: aligns category, commercial and functional stakeholders around one plan. · Test, learn and scale: converts campaign and platform learning into repeatable operating mechanisms. · Clear communication: communicates recommendations, trade-offs, actions, owners and expected impact with simplicity. · Entrepreneurial mindset, results-driven, with strong analytical and decision-making capabilities. · Excellent written and verbal communication skills in both English and Chinese. How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week. About Philips Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care. At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success. It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism. To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace. Know Your Rights

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