Job Description 1. 品牌战略与IBP管理制定并推动糖尿病产品年度品牌战略及IBP计划。基于市场环境、竞争格局及客户需求，识别品牌增长机会并制定行动方案。推动品牌定位、核心信息及品牌故事的持续优化。监测品牌绩效指标，确保实现销售、市场份额和患者获益目标。 2. VBP后管理推动VBP后业务模式转型及解限控策略落地。与准入、医学、销售团队协作。制定不同等级医院及基层市场差异化增长策略。 3. 客户洞察与市场增长驱动深入分析客户行为和市场趋势，挖掘增长机会。推动客户分层管理和客户观念升级项目。支持KOL管理及学术推广策略制定。利用数据洞察优化资源配置和推广效率。 4. 市场活动与内容管理主导品牌推广活动及关键学术项目规划与执行。开发和更新品牌宣传材料及数字化内容。确保品牌信息传递的一致性与合规性。推动创新数字营销项目提升客户互动效果。 5. 跨职能协作与销售、医学、市场准入、政府事务、供应链及分析团队紧密合作。协调跨部门项目资源，确保战略高质量执行。支持销售团队能力建设和品牌培训。 6. 业务分析与绩效管理跟踪市场表现及竞争动态。定期进行业务回顾，提出优化建议并推动执行。 Additional location(s) Compensation Information: Required Skills: Marketing Budget Management, Marketing Strategy Implementation, Market Research, People Leadership, Pricing Strategies, Principles of Marketing, Product Lifecycle Management (PLM), Strategic Thinking Preferred Skills: Current Employees apply HERE Current Contingent Workers apply HERE Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. Employee Status: Regular Relocation: VISA Sponsorship: Travel Requirements: Flexible Work Arrangements: Not Applicable Shift: Valid Driving License: Hazardous Material(s): Job Posting End Date: 01/31/2027 *A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date. Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where we have codified our legacy for over a century. Our success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.

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