RB`s STRATEGY, MERCHANDISING STANDARDS, AND KEY ACCOUNT PROGRAMS
- Coordinates meetings with DPs to explain and implement Red Bull business strategies and initiatives.
- Develops communication process to ensure proper alignment and understanding of strategies and goals.
- Implements systems to track and benchmark DPs against key initiatives/goals.
- Ensures DPs fully understand and execute RB merchandising standards.
- Assists in developing Sales Books and training to guarantee Sales Reps clearly understand merchandising standards (i.e. product flow, sku priorities by channel, display merchandising, pricing, etc.).
- Establishes set communication schedule to discuss upcoming and on going Key Account Programs · Implements process for late notice or emergency programs to ensure rapid communication and execution.
- Ensures DPs implement tracking system to gage execution effectiveness.
BUSINESS PLAN
- Secures agreement on necessary subjects and implements monthly scorecard to review progress (distribution build-up by month/channel, organization build-up by month/channel, sales forecast by month/channel…).
- Consistently communicates with ownership and top management to guarantee alignment · Establishes POS allocation by distributor.
- Coordinates with Business Unit office personnel to issue on-going updates against allocation · Keeps DP abreast of any new POS items and applicable allocation/timing.
- Develops organization model with DP and gains commitment against specific personnel structure to drive Business Plan.
BUSINESS INTELLIGENCE
- Maintains strong working knowledge of all relevant Red Bull systems.
- Develops knowledge of key account systems and how they relate to DP.
- Proactively uses Out-of-Stock analysis to ensure proper merchandising personnel is in place.
- Holds DPs accountable for data submission into RB systems to ensure accurate and timely information.
DISTRIBUTOR STRUCTURE AND ACCOUNTABILITY EXPERT
- Thorough working knowledge of distributors internal systems and structure · Understands distributor’s hierarchy and has relationship from the top down (Owner to Managers).
- Clear understanding of the person responsible and accountable for tasks or programs within distributorship.
- Working knowledge of routing procedures and able to suggest better route to market and/or manpower needs based on distribution and account frequency.
- Knowledgeable on reps and area manager’s pay structure in order to program and hold accountable.
- Ability to communicate and share best practices from other DP on structure accountability systems.
MISC
- Share and enforce guidelines with regards to RB’s inventory policy.
- Provide on-going feedback relative to DP performance against objectives and KPIs.
- Develops working knowledge of geographic and demographic areas in assigned geography.
- Develops expertise with regards to product competition and distributor competition in respective area.
- Communicates regularly and works effectively with all BU sales team (Off-Premise, key accounts, NT) and marketing people to secure full alignment of the BU goals with the DP.
- Bachelor degree in business administration, economy, engineering, marketing.
- Post- graduation and/or MBA preferred.
- Minimum 3 years of sales experience in consumer goods industry (beverage preferred).
- Preferable experience in key account or indirect channel experience.
- Ability to lead, manage, motivate and build relationship with distribution partners and sales force.
- Ability to work independently but with responsibility, aligned to processes and values, and be organized.
- Technical and practical negotiation skills.
- Analytical and good number understanding.
- Communicative, including presentation and training ability.
- Outgoing personality and friendly.
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.