About the Role: The role manages DBS’ social media presence, social-first digital campaigns and webpages. It translates business priorities into channel-ready content, improves performance through data and insights, builds in-house content and AI capabilities, and ensures timely, compliant execution with internal teams and agency partners. Key Responsibilities: Social Media Management • Own the annual and monthly channel strategy, content pillars and integrated content calendar in line with brand and business priorities. • Use platform best practices, competitor intelligence and social insights to strengthen share of engagement, share of voice, sentiment and follower growth. • Partner with business units and agencies to shape briefs, develop social media content, and maintain balanced coverage across priorities and timelines. • Identify and activate relevant collaborations, topical opportunities, moment marketing and A/B tests. • Build in-house content and AI capabilities by identifying and implementing use cases internally and with agency partners. • Deliver regular reporting, ad hoc listening and actionable management insights with accurate, timely data. Campaign Management • Translate briefs into social-first objectives, audiences, channel roles, KPIs and measurement plans. • Plan media, manage agency execution and optimisation, and track performance against agreed targets. • Deliver timely post-campaign analysis, management presentations, reusable learnings, case studies and award submissions. Web Management • Manage end-to-end updates and maintenance of managed webpages based on requests and agreed timelines. • Coordinate with internal teams and partners to ensure content completeness, approvals, compliance and quality before publishing. • Optimise managed webpages for desktop and mobile experiences, track analytics and user journeys, and support full-funnel visibility across social and digital campaigns. • Support SEO and generative engine optimisation to improve discoverability in search and AI generated answers. Requirements: • Strong working knowledge of social media, publishing and listening tools, paid media, web analytics and performance reporting. • Ability to interpret data, identify performance gaps and translate findings into practical optimisation actions. • Ability to manage agencies and collaborate effectively with business, creative, media, web and internal stakeholders. • Attention to detail and the ability to manage multiple priorities in a regulated environment. • Familiarity with AI and content-production tools. Location: Mumbai Job: Marketing and Communications Schedule: Regular Employee Status: Full time DBS is more than a bank — we're shaping the future of finance and communities. With innovation at our core and impact in our DNA, we go beyond banking to build careers, relationships, and a better world. DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 15 consecutive years from 2009 to 2023. DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets and is committed to building lasting relationships with customers. With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities.

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