The Content Creator will be responsible for developing engaging and creative content for a group of Boyd Gaming properties, including restaurants, arenas, and event centers. Property assignments may vary, typically encompassing 3-5 properties and their respective venues.
- Create engaging video content for social media and property marketing, leveraging a strong understanding of current trends to effectively enhance the visibility and appeal of Boyd Gaming’s offerings.
- Take and curate high-quality photographs of Boyd Gaming properties to enhance our social media presence and meet marketing needs.
- Develop and produce engaging graphics that address social needs and enhance photo/video content.
- Build and maintain relationships with influencers to amplify Boyd Gaming’s brand presence
- Work with the property and ads team to develop and implement engaging paid advertising campaigns for property promotion, leveraging a basic understanding of Meta ads and creative content strategies to optimize exposure and drive results.
- Develop and manage content calendars utilizing social management platform Sprout Social to ensure timely and effective content delivery across various channels.
- Measure and report performance of all digital media, advertising campaigns, and influencers to the marketing leadership at each property, as well as the regional marketing director.
- Contribute to and support special campaigns and projects as needed.
- Flexibility for evening and weekend events is required, along with availability for emergency support.
- Bachelor's in Business, Marketing, Visual Arts, or equivalent work experience
- Two (2) years of experience with online marketing, including social media management, content creating, and online advertising
- Casino/travel industry experience a plus
- Must be detail-oriented
- Experience with Adobe Creative Cloud
- Experience with Canva
- Experience with Mirrorless Cameras is preferred
- Must have excellent communication and writing skills
- Experience with Sprout Social, or similar programs is preferred
- Customer service experience preferred
- Up to 50% Travel Required
All your information will be kept confidential according to EEO guidelines.
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.