๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ฎ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ฎ.๐ฑ-๐ฑ ๐๐ฃ๐)
Experience: 1+ yrs
Location: hyderabad
As a Digital Marketing professional, you will be responsible for crafting and executing integrated public relations strategies that enhance brand visibility and engagement across digital platforms. Your role involves collaborating with cross-functional teams to develop compelling content, monitor media coverage, and measure the impact of PR initiatives on key performance indicators. You will identify media opportunities, build relationships with journalists and influencers, and create crisis communication plans to protect the brandโs reputation. Your analytical mindset will help translate data insights into actionable PR tactics that drive tangible business outcomes. Working in a fast-paced environment, you will adapt strategies to evolving industry trends and emerging digital channels.
Requirements
๐๐ฒ๐ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐
โข Develop and manage digital PR campaigns that align with overarching marketing goals.
โข Build and maintain relationships with media outlets, bloggers, and industry influencers.
โข Craft press releases, media kits, and pitch materials for targeted audiences.
โข Monitor media coverage, track metrics, and produce detailed analytics reports.
โข Coordinate with social media teams to amplify press coverage and engage audiences online.
โข Identify and mitigate potential PR risks through proactive communication strategies.
โข Organize and promote virtual events, webinars, and press conferences.
โข Research industry trends and competitor activities to inform PR strategies.
โข Collaborate with creative teams to ensure messaging consistency across all channels.
โข Prepare crisis communication plans and respond swiftly to negative publicity.
๐ช๐ต๐ฎ๐ ๐ ๐ฎ๐ธ๐ฒ๐ ๐ฌ๐ผ๐ ๐ฎ ๐๐ฟ๐ฒ๐ฎ๐ ๐๐ถ๐
โข Minimum 1+ years of experience in digital marketing with a focus on public relations.
โข Strong writing and editing skills with a portfolio of press releases and media pieces.
โข Proven track record of building media relationships and securing earned media coverage.
โข Proficiency in media monitoring tools and analytics platforms.
โข Excellent organizational and project management capabilities.
โข Ability to analyze data and translate insights into strategic PR actions.
โข Familiarity with SEO and content marketing best practices.
โข Strong interpersonal skills and a collaborative mindset.
โข Adaptability to rapidly changing digital trends and technologies.
โข A proactive, solution-oriented attitude toward problem-solving.