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About the Role
An exciting opportunity has arisen for an Area Leisure Sales Manager, Caribbean to support two exceptional Caribbean properties: Cap Juluca in Anguilla and La Samanna in St. Martin.
Reporting to the Area Director of Sales, Caribbean, you will play a key role in driving leisure sales performance, developing strategic partnerships, and maximizing revenue opportunities across both hotels.
You will strengthen relationships with the global luxury travel trade, develop new business across priority source markets, and manage a portfolio of luxury travel advisors, agencies, consortia, preferred partners, and high-value leisure accounts.
Working closely with the Belmond global sales network, Revenue Management, Marketing, Reservations, Private Client teams, and hotel leadership, you will help grow market share, strengthen account performance, and position both properties for continued success in the luxury leisure segment.
What You Will Do
Drive Leisure Sales & Revenue
- Execute the annual leisure sales strategy for both properties in alignment with commercial objectives.
- Drive leisure room revenue, room nights, and ADR through proactive sales and strategic account management.
- Develop new business across established and emerging luxury markets.
- Grow demand for premium accommodations, suites, signature villas, and exclusive experiences.
- Monitor booking trends, forecasts, and market intelligence to identify new revenue opportunities.
- Collaborate closely with Revenue Management on need periods, business mix, and tactical sales opportunities.
Build Luxury Travel Trade Relationships
- Develop and strengthen relationships with luxury travel advisors, agencies, consortia, and preferred partners, including Virtuoso, American Express Fine Hotels + Resorts, and Serandipians.
- Create strategic account plans for top-producing and high-potential partners.
- Conduct sales calls, presentations, training sessions, and account reviews to increase awareness and conversion.
- Monitor account performance, partner preferences, and business opportunities.
- Collaborate with Belmond global sales teams to maximize account potential.
Develop Key Source Markets
- Drive business from high-value leisure markets with a strong focus on North America, particularly New York, Boston, and Miami.
- Support business development across Canada, the UK, Europe, and other relevant international markets.
- Identify emerging travel trends, distribution opportunities, and high-potential partners.
- Provide market intelligence on competitors, advisor feedback, booking trends, and evolving luxury client expectations.
Represent Our Caribbean Properties
- Represent both properties at luxury travel trade events, sales missions, and key partner engagements, including relevant ILTM and Virtuoso events.
- Plan and execute sales calls, roadshows, presentations, familiarization trips, and strategic site inspections.
- Establish commercial objectives for activities and evaluate return on investment.
- Maintain timely follow-up and accurate activity records in CRM.
- Serve as an ambassador for both properties and the Belmond brand.
Grow High-Value & Private Client Business
- Develop opportunities within the HNW and UHNW leisure segments.
- Cultivate relationships with advisors specializing in premium suites, villas, extended stays, and high-value bookings.
- Collaborate with the Private Client Supervisor and Belmond Private Client Managers on high-value opportunities.
- Support tailored sales initiatives and ensure seamless handovers of confirmed bookings to operational teams.
Manage Commercial Performance
- Own leisure account production and contribute to revenue targets across both properties.
- Analyze account revenue, room nights, ADR, and booking trends.
- Identify opportunities to grow high-potential accounts and improve underperforming accounts.
- Evaluate preferred partner relationships, promotions, and sales activities.
- Track opportunities and pipeline activity to maximize conversion.
- Provide regular progress, market intelligence, opportunities, and recommended actions to the Area Director of Sales, Caribbean.
Collaborate Across Both Properties
- Coordinate leisure sales activity across both hotels while recognizing their distinct positioning and commercial priorities.
- Identify cross-selling opportunities between Cap Juluca and La Samanna.
- Work closely with Revenue Management, Marketing, Reservations, Private Client teams, and hotel leadership.
- Share commercial priorities, market feedback, and business opportunities with relevant stakeholders.
Requirements
· 5–7 years of progressive luxury hotel sales experience, preferably in ultra-luxury hospitality.
· Proven leisure sales and consortia / preferred partner relationship management experience.
· Established North American luxury travel trade network; international market experience advantageous.
· Track record of revenue generation, strategic account development and target achievement.
· Knowledge of luxury distribution, ADR, business mix and market segmentation.
· Multi-property or regional sales experience preferred.
· Excellent presentation, negotiation, analytical and relationship-building skills.
· Proficiency in CRM, Microsoft Office and sales reporting; willingness to travel internationally.
Benefits
At Cap Juluca, A Belmond Hotel we pride ourselves on fostering a culture built on kindness, active listening, and genuine connections with our colleagues and guests. We offer a comprehensive range of compensation, perks and benefits including:
- Competitive compensation
- Complimentary and preferred rate experiences at our iconic destinations
- Training and Development Programs
- Employee assistance and wellbeing programs
- Complimentary Comprehensive Health and Life insurance Coverage
Cap Juluca, A Belmond Hotel is proud to be part of LVMH, and the Belmond global collection of iconic hotels, trains and river cruises, all creating exceptional experiences worldwide. When you join one of our properties, you join a global family of history-rich hotels and breathtaking destinations, where our employees are at the heart of the Belmond experience.