Job Summary
Brand Manager will lead the assigned therapeutic area portfolio (Oncology/ Haematology), driving the launch, market leadership, and revenue growth of assigned brands. The role involves collaborating with multiple commercial operations teams for the development of strategy, creative and execution plans, product support and sales execution. The responsibilities will include operating within the organisational business code of conduct, policies and all applicable laws and regulations.
Roles & Responsibilities
- Develop robust marketing insights for the Brand Plan with a patient-centric focus.
- Maintaining an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
- Develop portfolio for the Oncology/Haematology therapeutic area, aligning the brands and enabling the sales team to meet sales/market share targets.
- Lead the design and implementation of multi-channel marketing initiatives, using innovative tactics to strengthen marketing campaigns, improve multi-stakeholder engagements, and customize content for the CLM.
- Manage the promotional budget to optimize channel mix strategies for all marketing initiatives and cross-functional campaigns.
- Advise others on the optimal use of channels to ensure the Brand Story is consistently used/referenced and brought to life by Brand and In-Field Teams.
- Effectively manage engagements of key opinion leaders and HCPs (Health Care Professionals).
- Actively ensure flawless execution of marketing initiatives by the Infield team and managing the CLM process to support the cross-functional team in tactical execution.
- Lead digital listening and new channel research to strengthen Brand Team insights, synthesizing cross-stakeholder insights to form a robust marketing perspective on brand issues, competitive positioning, and market dynamics.
- Liaise with the COE (Centre of Excellence) team for coordinating and executing market research and insights collection to inform Brand Planning and the Patient Journey.
- Provide product training and role play sessions to the sales team to enhance product knowledge and effective selling.
- Cross-functional collaboration with sales, regulatory, market access, finance, business development and the COE for developing integrated marketing campaigns and identifying new potential generics products for the market.
- Support the product listing with institutions (government and private hospitals).
Educational qualification: Bachelor’s / Master’s degree in Science or Marketing or Business
Minimum work experience: 2 years of experience in the product management function in healthcare, pharmaceutics, or marketing in a multinational company environment; prior experience in Oncology/Haematology portfolio required
Skills & attributes:
- Good interpersonal, presentation and cross functional skills.
- Strong analytical, influencing, and strategic thinking skills.
- Strong competency and acumen in business and marketing.
- Proven experience in developing and implementing robust, effective integrated brand plans.
- Ability to generate good insights for synthesizing robust marketing strategies.
- Effective cross-functional team player, with the ability to lead brand and portfolio discussions and ensure successful delivery of marketing initiatives.
- Knowledge and experience with digital strategies and innovative initiatives to enhance brand engagement touch point with stakeholders.
- Familiarity with the pharmaceutical industry business, policies, and procedures.
- Strong patient centricity, empathy and understanding of customer’s needs in developing tailored marketing initiatives, communication messages and materials.