The Customer Analytics Specialist will play a critical role in decoding user interactions and driving data-informed decisions to enhance the customer experience.
The work:
- Develop and maintain customer behavior reports that give stakeholders a clear, accurate view of engagement across digital platforms.
- Analyze quantitative, customer experience, and geospatial (GEO) data to uncover regional trends, usage patterns, and personalization opportunities.
- Audit, refine, and implement tracking patterns and analytics collection metrics to improve data quality and accurately monitor customer interactions across digital touchpoints.
- Lead the collection, review, and analysis of customer engagement data; integrate engagement metrics into usability testing analysis; and maintain supporting analytics documentation.
Here’s what you need:
- 3–5 years of experience in customer analytics, digital analytics, customer experience measurement, or a related field.
- Proven ability to analyze complex customer engagement data and create clear, comprehensive reports that identify trends and opportunities.
- Experience using geospatial (GEO) and location-based analytics to identify regional customer behaviors and inform localized strategies.
- Proficiency in Google Analytics reporting and hands-on experience with Qualtrics, Medallia, or similar customer experience analytics platforms.
- Strong technical aptitude for auditing and optimizing tracking patterns, analytics collection metrics, and documentation to ensure accurate monitoring across platforms.
- Ability to lead customer data analysis, support usability testing with engagement metrics, and translate behavioral insights into actionable recommendations for cross-functional product and design teams.
As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Connecticut, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Ohio, Vermont, Virginia, Washington, and the District of Columbia. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply.