JOB DESCRIPTION
Consumer Collecting Manager
REPORTS TO: Head of Brand, Red Bull
DIRECT REPORTS: Consumer Collecting Specialist and 29 Student Marketeers
ABOUT RICHMOND:
At Richmond, we don’t just build brands—we ignite them. As Ireland’s leading trend-spotting premium brand builder, we’ve been shaping the future since 1992. Our mantra is simple: Where Great People Meet Great Brands. We don’t just hire employees; we bring on bold, agile, and energetic innovators who thrive on shaking up the status quo. We're not just about distributing products—we’re about disrupting the market, challenging the norms, and launching game-changing ideas and products that leave a lasting impact.
JOB DESCRIPTION:
The Consumer Collecting Manager is at the forefront of Red Bull’s strategy to connect with its core demographic, leading a dynamic team of Student Marketeers who engage with hundreds of thousands of consumers annually. They play a key role in harnessing the insight from our Student Marketeers to support the Consumer Collecting strategy, sampling consumers across our core occasions, rolling out global student marketing projects and working closely with the wider marketing and sales team.
KEY RESPONSIBILITIES:
1. Lead the Business Planning process for Consumer Collecting as part of the overall Red Bull Business Plan:
- Develop and implement a strategic Consumer Collecting plan as part of the overall Red Bull Business Plan.
- Analyse and act on insights from the Student Marketeers to inform strategy and adjust for maximum impact.
2. Implement the strategy and roll out of the Student Marketeers program:
- Understand the consumer landscape and how to approach and reach a variety of consumers in relevant consumption occasions.
- Define and communicate clear expectations and guidelines for Student Marketeers, ensuring they seamlessly integrate Red Bull into student lifestyles
- Provide ongoing support, coaching and development opportunities for the team to meet and exceed targets.
- Support brand marketing, On Premise & Off Premise by coordinating Student Marketeer involvement in major product launches and events
- Identify and capitalize on field-based opportunities to elevate brand visibility, from sampling at key events to activating in unique consumer environments.
- Foster strong connections between Red Bull and its consumers by creating memorable brand experiences.
3. Activate Local & Global Student Projects:
- Plan and execute innovative national and international brand marketing projects, ensuring alignment with Red Bull’s brand image and goals.
- Drive creativity within the Student Marketeer program, encouraging them to propose and execute unique ideas that enhance consumer engagement
- Collaborate with the wider Marketing and Brand teams to bring campaigns to life on campus and in the field
- Maintain and enhance a credible brand image by delivering high-quality activations that build loyalty among students
4. Admin & Reporting:
- Oversee the day-to-day management of the Red Bull vehicle fleet, including Red Bull Minis.
- Ownership of budget, including tracking & management of spend.
KNOWLEDGE, SKILLS AND EXPERIENCE:
- Minimum 2 – 3 years of working in Marketing
- Experience of managing a team
- Interpersonal, organizational & communication skills
- Flexible and proactive attitude, able to cope with fast changing environment
- Full clean driving licence
*Employment for the successful applicant will be with Richmond Marketing who operates as the Distribution Partner for Red Bull in Ireland.