Director, Senior Visual Designer College Board - Engagement & Reach (EaR) Location: This is a remote role. Candidates who live near CB offices have the option of being fully remote or hybrid (Tuesday and Wednesday in office). All CB employees are required to occasionally travel to meet in person for business purposes. Role Type: This is a full-time position. About the Team The Engagement and Reach (EaR) division advances College Board’s mission by shaping how our work is understood, experienced, and acted on—helping protect the organization’s reputation while accelerating engagement and growth. We are a high-performing, collaborative team of communicators, marketers, creatives, and strategists who work together to deliver clear, compelling stories and turn them into creative, data-informed work that drives engagement, adoption, and real results. We partner closely with leaders across the organization to shape strategy, influence decisions, and amplify the impact of College Board’s highest-priority enterprises in service of our mission. About the Opportunity You’ll join CB Creative, College Board’s in-house design team within EaR, leading creative strategy, brand stewardship, and campaign design across AP, SAT, BigFuture, and enterprise brand work. Our team blends deep brand expertise with fast-turn campaign production, working across formats and channels to keep the College Board brand consistent and effective at scale. As a Director, Senior Visual Designer, you’ll own and develop compelling visual and video solutions that connect with our key audiences, while owning the College Board brand and video system — its development, standards, and evolution — across EaR. You’re just as comfortable building out a visual identity system as you are concepting and editing video and motion content — video and animation experience is required. We’re looking for a creative problem solver who’s ready to make the brand’s video and visual presence sharper, faster, and more consistent. If you are adaptable, service-oriented, and dedicated to being an advocate for our users through great design, then we want to work with you. In this role, you will: Strategize (60%) Own and evolve the College Board brand and video system strategy for EaR — including standards, guidelines, and how they extend to new formats and programs — applying it across campaign and brand initiatives. Direct brand and video decisions for outreach, operational, and campaign initiatives, and recommend and defend brand and video decisions to EaR leadership, design colleagues, and cross-functional partners as needed. Direct and mentor freelance designers and outside agency partners on brand and video execution, holding their output to College Board standards. Identify emerging brand and video needs not yet covered by existing standards, such as new formats, platforms, or program-specific requirements, and set direction before a playbook exists, with authority to decide new standards independently. Maintain system documentation as a living deliverable, published and updated regularly, so standards do not depend on individual memory. Use external exemplars and benchmarking to challenge legacy approaches and raise the visual and video bar. Create (40%) Concept, design, and develop brand and video assets from start to finish — including social, digital, email, print, and campaign video/motion content — managing all phases from concept through completion. Own project timelines and delivery for brand and video work, partnering with production scheduling on capacity; resolve delivery risks independently, escalating only when the decision required falls outside the role’s authority. Own final sign-off on brand and video consistency across CB Creative’s output, with authority to decide new standards independently and require revisions before project completion. Resolve conflicts between agency-produced creative and established brand standards, deciding when a deviation is warranted for a specific campaign need, with authority to override agency direction. About You To qualify for this role, you must have: 8–10 years of experience in graphic design, with hands-on video and motion graphics production experience — video and animation experience is required, including owning a brand or design system at organizational scale. Advanced understanding of visual identity systems, hierarchy, typography, aesthetics, illustration, photography, and composition. Experience working with brand-level design systems, with a track record of setting standards that others follow and evolving a visual identity in partnership with cross-functional teams across multiple programs. Experience directing external agencies or freelancers, including holding them to a quality bar and addressing underperformance. A record of making and defending design decisions with data and external benchmarks. Mastery of industry-standard design tools, including Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects) and Figma. Motion graphics experience in Cinema 4D or Blender is a plus. A portfolio demonstrating both brand/visual identity work and video/motion content. Bachelor’s degree preferred. Innovative conceptual thinking and problem-solving skills, with pixel-perfect attention to detail. The ability to travel 2-3 times a year to College Board offices or on behalf of College Board business. All roles at College Board require: A passion for expanding educational and career opportunities and mission-driven work Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and comfort with learning and applying new digital tools independently and proactively. Clear and concise communication skills, written and verbal A learner’s mindset and a commitment to growth: welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input. A drive for impact and excellence: solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking. A collaborative and empathetic approach: working across differences, fostering trust, and contributing to a culture of shared success Authorization to work in the United States About Our Process Application review will begin immediately and will continue until the position is filled. This role is expected to accept applications for a minimum of 5 business days. While the hiring process may vary, it generally includes: resume and application submission, recruiter phone/video screen, hiring manager interview, performance exercise such as live coding, a panel interview, a conversation with leadership and reference checks. What We Offer At College Board, we offer more than a paycheck: we provide a meaningful career, a supportive team, and a comprehensive package designed to help you thrive. We’re a self-sustaining nonprofit that believes in fair and competitive compensation grounded in your qualifications, experience, impact, and the market. A Thoughtful Approach to Compensation The hiring range for this role is $72,000-$120,000. Your exact salary will depend on your location, experience, and how your background compares to others in similar roles at the College Board. We aim to make our best offer upfront, rooted in fairness, transparency, and market data. We adjust salaries by location to ensure fairness, no matter where you live. You’ll have open, transparent conversations about compensation, benefits, and what it’s like to work at College Board throughout your hiring process. Check out our careers page for more. College Board reaches more than 7 million students a year, helping them navigate the path from high school to college and career. We’re a mission-driven, not-for-profit membership organization dedicated to excellence in education. Founded 125 years ago, we are committed to clearing a path for all students to own their future. We pioneered programs like the SAT® and AP® to expand opportunities for students and help them develop the skills they need. Our BigFuture® program helps students plan for college, pay for college, and explore careers. Learn more at cb.org. Clearing a path for all students to own their future. At College Board, our work is guided by four Operating Principles, and we seek team members who not only align with these principles but actively live them out in their day-to-day work. Prioritize and Simplify – We focus on what matters most, reduce complexity, and move quickly when needed. Say and Receive – We give and receive feedback candidly and kindly, welcoming growth and healthy debate. Go for Greatness – We pursue excellence using data, iteration, and bold thinking to raise the bar. Lead as One College Board – We build a culture of trust, inclusion, and shared responsibility for long-term impact. In addition to a competitive salary and benefits, we offer: Annual bonuses and opportunities for merit-based raises and promotions A mission-driven workplace where your impact matters A team that invests in your development and success Learn more about College Board’s Operating Principles, Our Remote-first Workplace Policy, Benefits, Recruiting Process and More. College Board is proud to be an equal opportunity employer. We’re committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

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