Blanc Labs is a premier partner for global enterprises, leading the way in digitization, automation, and the development of next-generation digital products and services. Our expertise in digital transformation powers businesses to accelerate service delivery, drive customer engagement, and foster growth.
We are looking for a Paid Acquisition/Media & Growth Specialist to own paid acquisition and conversion optimization for our direct-to-consumer marketing funnel for regulated financial-services products such as mortgages, loans, and business banking. This role will run and optimize paid campaigns across Google Ads and Meta while continuously improving the landing pages and funnel that convert that traffic into qualified leads. We are open to a single specialist who covers both disciplines, or an agency that runs them as one accountable engagement — genuine depth in both is what matters, not a single generalist stretched thin. This is a time-sensitive, high-visibility engagement, so we're prioritizing a proven track record over potential.
What You'll Be Doing:
- Plan, launch, and optimize paid acquisition campaigns across Google Ads and Meta Ads Manager, including keyword/audience strategy, bidding, budget management, retargeting, and display
- Own conversion tracking and analytics: GA4, pixels, and server-side conversion tracking, optimizing to cost per qualified lead rather than clicks or impressions
- Design and continuously improve landing pages and funnel flow, including page design and conversion-focused copywriting
- Run a disciplined A/B testing program against a clear, sound methodology to lift funnel conversion over time
- Write and adapt copy that meets the trust, disclosure, and claim constraints that come with regulated financial-services offers
- Make an AI-powered feature the main next step on the page, integrating it naturally into the conversion path
- Set up clean data and analytics capture across our systems so performance is measurable end to end
- Build and operate entirely within Blanc Labs-owned ad accounts, domain, and tools — no work runs on outside or agency-owned infrastructure
- Hand over all source, assets, and data as work progresses and at engagement end
- Participate in an initial vetting step if requested (a short paid-media test/audit and/or a funnel teardown with sample copy) before a longer-term commitment.
What You'll Need to Be Successful:
- Deep hands-on experience in both Google Ads and Meta Ads Manager, with a lead-generation background — not only e-commerce
- Experience advertising regulated financial products (mortgages, loans, insurance, or business banking) and working familiarity with Google's and Meta's ad restrictions for those categories
- A track record
optimizing funnels for regulated financial products, with a feel for the trust, disclosure, and claim constraints that differ from typical e-commerce promotion
- Strong conversion copywriting ability, paired with a disciplined, well-documented A/B testing methodology
- Strong tracking and analytics fluency: GA4, pixels, and server-side conversion tracking
- A proven record running comparable budgets and funnels, with verifiable references and before/after results (not just visual portfolio pieces)
- Comfort operating entirely within client-owned ad accounts, domain, and tools, with full handover of accounts, source, and data — this is a firm requirement, not a preference
- For agencies: genuine, demonstrated depth in both paid media and funnel/CRO (separate case studies for each), named senior leads who will run the account day to day, and firm-level regulated-financial experience
- Reliability and a proven track record over price — we need people who've done this before, not who'd learn on the job
Blanc Labs is enabling a digital future. Headquartered in Toronto, we partner with clients in North & South America to digitize and automate their operations and build their next generation of digital products and services. We empower clients to enhance their digital offerings and bring creative solutions to the market faster. Learn more at www.blanclabs.com.
Blanc Labs is an equal opportunity employer and is committed to providing employment in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. Accommodations within reason due to a disability or medical need are available on request for candidates taking part in the recruitment process.