Company: 2201 United Overseas Bank (Malaysia) Bhd About UOB United Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets. At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values – Honourable, Enterprising, United and Committed. For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long-term value for the communities we operate in. As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow. Job Description Job Summary The Business Development Manager (BDM) will be responsible for developing, implementing, and overseeing comprehensive marketing strategies to promote UOB Malaysia's financial products and services, enhance brand awareness, and drive customer acquisition and retention within the Malaysian market. Job Responsibilities Develop and execute integrated marketing campaigns across various channels, including digital (SEM, SEO, social media, email marketing), traditional (print, TV, radio), and events, aligned with business objectives and target audience segments. Conduct market research and competitor analysis to identify new opportunities, understand customer needs, and stay abreast of industry trends to inform marketing strategies. Manage the marketing budget effectively, ensuring optimal allocation of resources and demonstrable ROI on marketing initiatives. Collaborate closely with product teams, sales, and other internal stakeholders to ensure marketing efforts support product launches, sales targets, and overall business growth. Oversee the development of compelling marketing collateral, including brochures, presentations, website content, and advertising materials, ensuring brand consistency and adherence to regulatory guidelines. Monitor, analyze, and report on the performance of marketing campaigns, providing insights and recommendations for continuous improvement. Manage relationships with external agencies, vendors, and partners to ensure timely and high-quality execution of marketing activities. Ensure all marketing activities comply with relevant financial regulations, internal policies, and ethical standards. Lead and mentor a team of marketing professionals (if applicable), fostering a collaborative and high-performing environment. Job Qualifications Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus. Less than 3 years of working experience Proven track record of developing and executing successful marketing strategies that drive measurable results. Strong understanding of both traditional and digital marketing channels, tools, and analytics (e.g., Google Analytics, social media analytics). Excellent communication, presentation, and interpersonal skills with the ability to effectively engage with stakeholders at all levels. Demonstrated ability to manage budgets, projects, and external agencies efficiently. Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Knowledge of Malaysian financial regulations and compliance requirements related to marketing is highly desirable. Proficiency in English and Bahasa Malaysia (both written and spoken) is essential. Additional Requirements Be a Part of the UOB Family UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application. Apply now and make a Difference Together, Let’s Build the Future of ASEAN We value our people and invest in them as we look to fulfil our purpose of building the future of ASEAN. We seek to create a collaborative and progressive environment for them to succeed in their careers for the long term. Explore career opportunities with us today. UOB is rated as one of the world's top banks, ranked 'Aa1' by Moody's Investors Service and 'AA-' by both S&P Global and Fitch Ratings. With a global network of 500 branches and offices across 19 countries in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices throughout the region. Career Site: UOB Career site

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