STRATEGY & EXECUTION WITH PARTNERS
- Communicate and implement Red Bull strategies, initiatives and Key Account Programs with KDP and distribution partners, including a rapid-response process for late-notice programs.
- Ensure partners execute Red Bull merchandising standards: product flow, SKU priorities by channel, display and pricing. Support sales books and training for partner sales reps.
BUSINESS PLAN & PERFORMANCE
- Agree and run a monthly scorecard with each partner covering distribution build-up, organization build-up and sales forecast by month and channel.
- Track and manage KPIs: sell-in (partner purchases from Peñafiel), sell-out, horizontal and vertical distribution, and inventory levels.
- Manage POS allocation by distributor and keep partners updated on new items and timing.
- Maintain alignment with partner ownership and top management. Agree the personnel structure needed to deliver the business plan.
BUSINESS INTELLIGENCE
- Analyze sell-in/sell-out, distribution, inventory, Nielsen and out-of-stock data to identify gaps and build action plans.
- Hold partners accountable for accurate, timely data submission into Red Bull systems, and enforce Red Bull’s inventory policy.
DISTRIBUTOR STRUCTURE & ACCOUNTABILITY
- Understand each partner’s hierarchy, routing and sales-force pay structure. Recommend route-to-market and manpower improvements.
- Share best practices across partners.
MARKET & INTERNAL ALIGNMENT
- Build deep knowledge of product and distributor competition across CDMX channels.
- Work closely with the Off-Premise, Key Accounts and On-Premise sales teams and with Marketing to align partner execution with business unit goals.
- Bachelor’s degree in Business Administration, Economics, Engineering or Marketing.
- 3+ years in FMCG managing distributors and indirect sales channels (required).
- Experience across multiple channels: traditional trade, convenience, wholesalers, regional chains and on-premise.
- Advanced Excel skills for data analysis and drill-downs.
- Hands-on experience with Nielsen data.
- Valid driver’s license; the role is primarily field-based.
- Intermediate English or higher.
Nice to Have
- People management experience.
- Postgraduate degree or MBA.
- Beverage industry experience.
What We Look For
- You influence and drive execution through people you don’t manage.
- You go deep into the numbers and turn insights into concrete plans.
- You are hands-on, persistent and disciplined in follow-up.
We believe in the potential of everyone to give wiiings to people and ideas, regardless of gender expression, race, religion, affective-sexual orientation, origin, age and disability. In the world of Red Bull, everyone is welcome.