In collaboration with the Manager, Relational Program, the CRM and Relationship Marketing Specialist contributes to the execution and optimization of relationship marketing campaigns that support customer engagement, loyalty, and commercial performance at Air Transat.
The incumbent will play an active role in managing multichannel campaigns within Adobe Campaign Classic while progressively developing expertise in our new CRM environment, Batch. This individual will play a key role within a dynamic team during a strategic period that includes Black Friday, Boxing Day, and major promotional campaigns at the beginning of the year.
Responsabilities:
- Plan, configure, test, deploy, and monitor CRM campaigns via email and push notifications throughout the customer lifecycle;
- Contribute to the development and execution of the relationship marketing calendar while ensuring consistency across communication channels;
- Perform audience segmentation and select target groups based on marketing and business objectives;
- Manage day-to-day campaign execution and workflows within Adobe Campaign Classic to ensure performance and compliance;
- Produce performance reports, analyze key metrics, and provide recommendations for optimization;
- Collaborate closely with Marketing, E-commerce, Business Intelligence, IT teams, and external partners to deliver CRM initiatives;
- Support the evolution of CRM practices and contribute to the transition to the Batch platform;
- Ensure compliance with applicable privacy and marketing communication regulations.
- College diploma or university degree in Marketing, E-commerce, Communications, or a related field;
- Two (2) to five (5) years of experience in relationship marketing, CRM, marketing automation, e-commerce or a related discipline;
- Hands-on experience executing and coordinating relationship marketing campaigns;
- Strong understanding of relational databases, customer segmentation, and marketing performance analysis;
- Excellent organizational skills, attention to detail, ability to prioritize, and strong time and urgency management skills;
- Knowledge of a CRM or marketing automation platform such as Adobe Campaign, Braze, Batch, HubSpot, or an equivalent solution; experience with Adobe Campaign Classic is a strong asset;
- Excellent proficiency with MS Office (Word, Excel, Outlook, Teams) and demonstrated ease with collaborative digital tools and AI solutions (e.g., Copilot). Ability to quickly learn and adapt to new technologies;
- Oral and written fluency in French and English*.
A good knowledge of French is required for positions in Quebec. The incumbent will be required to communicate and collaborate frequently in English, both orally and in writing, with colleagues, customers, and other stakeholders in Quebec, the rest of Canada, and internationally.
Artificial intelligence tools are used to analyze applications, whether to sort or preselect profiles based on criteria related to job requirements. All applications are then reviewed by our recruitment team to ensure a fair and inclusive process.
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Employment Equity
At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs.