Key Accountability Areas
Product Design
Product & Design Strategy
Define and drive the product design strategy aligned with HungerStation’s product and business priorities.
Translate complex customer and business problems into simple, scalable experiences.
Partner with Product and Engineering leadership to shape product strategy and roadmaps.
Advocate for customer-centric decision-making across the organisation.
Identify experience gaps and opportunities across the end-to-end customer journey.
Design Excellence & Consistency
Own and continuously raise the quality bar across HungerStation’s digital experiences.
Provide design direction and oversight across multiple product domains.
Establish clear design principles, patterns, and standards that create a consistent HungerStation experience.
Lead the evolution and adoption of HungerStation’s design system.
Establish effective design reviews, design QA, and experience-quality processes.
Ensure Design is involved early in discovery and strategic product decisions.
Customer Insight & Product Impact
Ensure research, customer feedback, behavioural data, usability testing, and experimentation inform design decisions.
Encourage teams to validate assumptions early and continuously improve experiences after launch.
Partner with Product and Data to measure design impact through conversion, engagement, adoption, retention, customer satisfaction, and usability.
Ensure Design is accountable for measurable customer and business outcomes, not just design output.
Cross-Functional Leadership
Partner closely with Product, Engineering, Data, Research, Commercial, Marketing, and Operations.
Facilitate alignment around customer problems, priorities, and solutions.
Present design strategy and recommendations clearly to senior leadership.
Manage conflicting priorities and influence stakeholders across multiple teams.
Stay engaged through implementation to ensure the intended customer experience is delivered.
Team Leadership
Lead, coach, and develop a high-performing team of Product Designers.
Set clear expectations around ownership, quality, collaboration, and customer impact.
Develop designers’ product thinking, craft, business understanding, and stakeholder-management capabilities.
Support recruitment, performance management, career development, and succession planning.
Build a culture of ownership, constructive feedback, collaboration, and continuous improvement.
Strategy & Planning
Contribute to the development and execution of the Division’s ABCs and OKRs, while ensuring alignment with other Functions' heads.
Make critical decisions that support the Division's strategic and tactical direction.
Establish the plans for the respective functions/teams and provide inputs that support the Division’s goals and objectives.
Distribute tactical responsibilities effectively to potential leaders in the Division, to improve the succession readiness of the organization over time.
Measure and track relevant OKRs and metrics to ensure the achievement of goals and take corrective actions when necessary.
Governance and Resilience
Follow all relevant policies, procedures, and processes for the daily work to be carried out in a controlled and consistent manner.
Contribute to the identification of opportunities for continuous improvement of processes and practices to enhance effectiveness.
Uphold a high-performance working environment and promote HS’s values.
People Management
Set performance objectives, provide necessary support, evaluate direct reports, and provide regular feedback on performance.
Participate in the identification and recruitment of key talents for the function.
Provide clear direction, prioritize tasks, assign and delegate responsibility, and monitor the workflow.
Provide opportunities for team members to suggest, participate in, and contribute to improvement, innovation, and knowledge-sharing initiatives.
Budget Management
Manage and own the budgeting cycle and provide input to the budgeting process.
Ensure effective utilization of the function's budget, and report accurately on progress and challenges.
Investigate and propose implementing strategies that result in a positive financial impact for HS.
Manage the reporting departments effectively within budget, and report accurately on progress made and challenges encountered.
Formulate strategies that result in a positive financial impact for HS and aim to mitigate financial and operational risks.
Disclaimer: This job description is not an exhaustive list of accountabilities and activities. Job incumbents may be required to perform additional job-related tasks and duties as assigned.
Knowledge and Experience
Language Requirement (Mandatory): Fluency in Arabic, both written and spoken, is essential for this role.
8 -10 years of experience in Product, UX, or Interaction Design, including experience leading and developing design teams.
Proven experience designing complex digital products, ideally within e-commerce, marketplaces, food delivery, mobility, fintech, or similar consumer platforms.
Strong expertise in user-centred design, product discovery, prototyping, usability testing, and design systems.
Strong product thinking and ability to combine customer insights, data, experimentation, and business context.
Proficiency in Figma and modern product-design workflows.
Strong portfolio demonstrating design leadership, complex problem-solving, and measurable product impact.
Excellent communication, stakeholder management, and ability to influence senior leadership.
Experience working closely with Product, Engineering, Data, and business teams in fast-paced technology organizations.
Education and Certifications
Bachelor’s degree in Product Design, User Experience (UX) Design / Interaction Design or a relevant field is required.
Master’s degree in a relevant field is preferred.