Head of Sales - B2B.

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of Sales – B2B based in Netherlands.

Take the lead in building and scaling a high-performing B2B sales organization within a rapidly growing social content agency serving leading brands and scale-ups. As Head of Sales, you will shape the sales strategy, lead a team of setters and closers, and oversee the entire sales pipeline from initial outreach to deal closure. You will combine strategic leadership with hands-on selling to drive revenue growth and improve commercial performance. Working directly with the founder, you will have significant autonomy to build scalable sales processes, develop talent, and optimize conversion rates. This opportunity is ideal for an ambitious sales leader who thrives in a performance-driven environment and wants to make a measurable impact on business growth. With a fully remote setup, attractive performance-based compensation, and clear career progression, you will have the opportunity to build and lead a sales function with long-term potential.

Accountabilities:

As Head of Sales, you will take ownership of the commercial strategy and execution, building the team, processes, and performance framework needed to support sustainable growth. Your responsibilities will include:

• Building, leading, and scaling a high-performing sales team consisting of setters and closers.

• Managing the entire sales pipeline, from lead generation and initial outreach through negotiation and deal closure.

• Developing and implementing scalable sales processes, playbooks, and operating procedures.

• Recruiting, onboarding, training, and coaching sales professionals to strengthen individual and team performance.

• Monitoring and analyzing key sales metrics, including conversion rates, average deal size, and sales cycle length.

• Identifying opportunities to improve sales efficiency, optimize conversion rates, and increase revenue.

• Maintaining a hands-on approach to selling while setting a strong example for the team.

• Collaborating directly with the founder to define and execute the company's growth strategy.

• Establishing clear performance expectations, accountability, and continuous improvement across the sales organization.

Requirements:

We are looking for a commercially driven and entrepreneurial sales leader with a strong B2B background, excellent communication skills, and the ability to combine team leadership with individual sales execution. The ideal candidate will bring:

• Demonstrable experience in B2B sales, ideally within an agency, professional services, or other service-based business.

• Previous leadership experience or a proven ability to build, develop, and motivate a sales team.

• Strong closing skills and a willingness to remain actively involved in the sales process.

• Experience managing sales pipelines and implementing structured, repeatable sales processes.

• The ability to interpret sales KPIs and translate performance data into actionable improvements.

• Excellent communication, negotiation, and interpersonal skills, with a strong understanding of customer needs.

• A proactive, results-oriented mindset and the ability to take full ownership of commercial outcomes.

• A hands-on approach, high standards of accountability, and a willingness to go the extra mile.

• Full-time availability and a strong commitment to driving business growth.

Benefits:

• Competitive compensation: €8,000–€15,000 per month.

• Performance-based rewards: An attractive compensation structure with a success-based component that offers significant earning potential.

• Permanent employment contract for long-term professional stability.

• Fully remote work: Flexibility to work from anywhere in the world.

• Professional development: Access to ongoing training and opportunities to strengthen your leadership and commercial skills.

• Ownership and autonomy: Build and lead your own sales function, with direct access to the founder.

• Career progression: Clear opportunities to advance into senior leadership roles, including VP of Sales, or explore a partnership path.

• High-impact leadership: Shape the sales strategy, develop a talented team, and directly influence revenue growth.

• Growth-oriented environment: Join an ambitious, expanding business with a strong market offering and a long-term vision.