Vekst is a digital agency that develops digital strategies, works with organisational change strategy, creates operational action plans, and delivers measurable campaigns. We frequently work with global B2B companies, where our focus is on generating impact and integrating their marketing and sales efforts. We are now looking for a Marketing Automation Specialist who wants to help drive the future of marketing and sales together with us.
The role
As a Marketing Automation Specialist, you operate at the intersection of marketing, sales, and technology, and play a central role in our marketing automation (MA) projects. Together with our Analytics & Insights and Creative & Content teams, as well as the rest of the Performance & Media team, you will work on the development, implementation, and activation of MA processes and campaigns.
Key responsibilities
Develop, implement, integrate, and analyse MA processes and campaigns
Take part in integrations, data import, workflows, lead scoring, and segmentation
Advise clients on best practice for landing pages and email sends
Identify opportunities and provide strategic advice within MA
Share insights and learnings with clients and internally at Vekst
About you
You bring proven experience in the field and are curious about the latest trends within MA, always willing to challenge yourself and existing solutions. You have a drive to understand the business and the customer journey, and you enjoy both operational details and strategic challenges. We work closely on client projects and with our clients, so collaboration is important to thrive with us.
Requirements
3+ years of experience within MA, with expert knowledge of at least one major MA system (Salesforce Marketing Cloud, HubSpot, Microsoft Dynamics 365 Sales/Marketing, Oracle Eloqua)
Specialist expertise in architecture, processes, and solutions within MA systems
Experience implementing an MA system is a strong plus
Experience developing, optimising, and/or running MA processes for global B2B companies is a strong plus
Experience from an agency and/or as a consultant is a plus