About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Lead the marketing function for a software company, covering positioning, demand generation, launches, sales materials and lifecycle programs. The role is hands-on and judged by the qualified opportunities it delivers to revenue colleagues, and it reports to the company's chief executive.
What you'll do
- Set positioning and messaging for the company's product lines and how they sell together.
- Write core marketing narrative across the website, pitch materials, one-pagers and launch copy.
- Provide market-side input into pricing and packaging.
- Deliver a steady monthly flow of qualified prospects to the sales team against a target.
- Choose and run marketing channels suited to developer and engineering audiences, including content, search, paid, partners, outbound support and events.
- Set up tracking across the full funnel in the CRM so each channel's origin, stage progress and acquisition expense can be reviewed.
- Organize release announcements and campaign rollouts from concept through to going live.
- Manage the website, newsletter, social channels, events and developer community.
- Decide which events and partnerships are worth investing in and stop those that are not.
- Assemble customer evidence such as case studies, performance benchmarks and testimonial quotes for sales use.
- Prepare sales presentations, competitor comparison sheets and guidance for handling common buyer objections, in partnership with revenue colleagues.
- Design automated email sequences that guide new registrants and people on waitlists toward engagement and a sales conversation.
- Agree with product and revenue colleagues on what counts as an engaged user and a lead ready for sales.
- Report on conversion from signup to activation to paid, and work to improve it.
Requirements
What we're looking for
- Experience owning all aspects of marketing, including content and social media, rather than demand generation alone.
- Recent experience owning marketing or growth at a small, early-stage company.
- Practical familiarity with customer relationship software and marketing automation platforms.
- Experience running both product-led and sales-led go-to-market motions, with campaigns converting into deals.
- Ability to work fully onsite in San Francisco.
Bonus points
- Experience at a developer tools, AI infrastructure or voice AI company.
Benefits
Compensation and benefits
- Base salary: USD 175,000 to 250,000 per year
- Equity
Location and work model
- San Francisco, California, United States
- On-site, five days per week in the office
- Full-time