Your Role and Impact
As Brand Activation & Campaign Manager, you'll drive XTB's market presence and growth through strategic brand campaigns and partnership development. You'll combine creative marketing execution with business development, working across multiple channels to build brand visibility and establish key industry partnerships.
Responsibilities
- Plan, execute, and manage brand activation campaigns across digital, social media, events, and content marketing
- Organize and oversee corporate events, webinars, conferences, and sponsorships to enhance brand visibility
- Develop and implement integrated marketing campaigns targeting retail traders, professional investors, and financial advisors
- Create compelling brand content: case studies, testimonials, thought leadership articles, and multimedia assets
- Manage social media presence and community engagement to build brand loyalty and increase follower growth
- Coordinate with external agencies, vendors, and creative teams on campaign execution
- Monitor campaign performance, ROI, and brand awareness metrics; prepare regular reports and recommendations
- Develop promotional materials and collateral for marketing campaigns, trade shows, and partnership initiatives
- Analyze market trends and competitor activities to identify brand differentiation opportunities
- Identify, prospect, and cultivate relationships with potential partners (introducing brokers, affiliated networks, white-label providers)
- Develop partnership value propositions and negotiate partnership agreements
- Conduct partner outreach through industry networking, conferences, and direct engagement
- Manage partner onboarding and support to ensure successful collaboration
- Build and maintain a pipeline of prospective partners
- Collaborate with operations and compliance teams on partner requirements
Brand Activation & Marketing (70%)
Partner Development (30%)
Requirements
- Proven experience in brand marketing, campaign management, or business development
- Strong project management skills and ability to juggle multiple campaigns simultaneously
- Excellent written and verbal communication skills
- Proficiency with digital marketing tools and social media platforms
- Experience with event planning and management
- Analytical mindset with ability to track and interpret marketing metrics
- Strong networking and relationship-building skills
- Knowledge of financial services, fintech, or trading industry (preferred)
- Fluent in English; other languages a plus
What We Offer
- Competitive salary and benefits package
- Opportunity to build and shape brand presence in a rapidly growing fintech company
- Work with a dynamic, international team in a fast-paced environment
- Professional development and training opportunities
- Flexible working arrangements
- Access to industry events and networking opportunities
- Impact-driven role with visible results and clear career progression