This role is for one of Weekday’s clients
Salary range: Rs 100000 - Rs 1200000 (ie INR 1 - 12 LPA)
Min Experience: 2+ years
Location: Bengaluru
JobType: full-time
We are looking for a creative and detail-oriented Brand Executive to drive integrated brand communication for premium jewellery categories, including High Value Studded (HVS) and Solitaire. The role involves planning and executing 360° marketing campaigns from brief development and creative ideation to asset creation, launch, and amplification across multiple consumer touchpoints.
The Brand Executive will also lead category-specific communication across online and offline channels, building strong brand awareness and ensuring a consistent, premium brand identity. This role requires a combination of strategic brand thinking, creative appreciation, project management, and stakeholder coordination, along with the ability to manage multiple campaigns and agency partners in a fast-paced environment.
Requirements
Roles & Responsibilities
- Drive end-to-end execution of integrated 360° marketing campaigns, from brief development and creative ideation to asset production, launch, and amplification.
- Collaborate with creative agencies to develop compelling campaign concepts, communication platforms, and channel-specific creative assets.
- Ensure consistent brand messaging and premium positioning across ATL and BTL channels, including television, digital, social media, outdoor, print, websites, CRM, retail, visual merchandising, and other consumer touchpoints.
- Lead category communication across online and offline platforms, including campaign planning, creative development, and execution.
- Work closely with internal teams to translate business objectives, product priorities, and category strategies into effective consumer-facing communication.
- Manage campaign calendars, creative asset trackers, timelines, approvals, and execution across multiple stakeholders.
- Coordinate with media and digital marketing teams to align creative communication with media strategies and channel requirements.
- Monitor campaign performance, analyse outcomes, and identify insights to improve future marketing initiatives.
- Maintain adherence to brand guidelines, creative quality standards, and premium brand positioning across all communication.
- Manage multiple projects and agency relationships while ensuring timely delivery and effective execution.
Stakeholder Management
Internal Stakeholders: Merchandising, Retail, Design, Visual Merchandising, Media, Website/E-commerce, CRM, BTL, and Social Media teams.
External Stakeholders: Creative agencies, social media agencies, digital media agencies, and production partners.
Requirements & Qualifications
- 2–5 years of experience in brand management, integrated marketing, advertising, or consumer marketing.
- Experience working with premium, luxury, retail, jewellery, fashion, beauty, or lifestyle brands is preferred.
- Strong understanding of integrated marketing communication across ATL, BTL, digital, and offline channels.
- Excellent creative appreciation and the ability to develop, assess, and refine consumer-facing communication.
- Strong project management and stakeholder coordination skills, with excellent attention to detail.
- Ability to manage multiple campaigns, agency partners, competing priorities, and tight deadlines.
- Strong written and verbal communication, presentation, and interpersonal skills.
- Commercial awareness and an understanding of how brand communication contributes to business objectives.
- A keen interest in brands, consumer behaviour, emerging trends, design, and premium storytelling.
Must-Have Skills
- Integrated Marketing
- ATL Marketing
- BTL Marketing
Good-to-Have Skills
- Premium Brand Communication
- 360-Degree Marketing
- Digital Marketing