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LALifted, an Upwork Company™ logo

Lifted, an Upwork Company™

Seoul, kr

Brand Management Specialist for Beauty & Skincare (Seoul, South Korea).

CONTRACTSALES & MARKETING

The engagement will involve supporting the end-to-end product development process, including market research, product concept development, ingredient selection, product positioning, formulation coordination, and launch planning. The specialist will collaborate closely with internal Sales, R&D, Packaging Design, and Regulatory Affairs teams, as well as external cosmetic manufacturers (ODM partners), to help bring product ideas to life.

For this project, the selected candidate will:

  • Market Analysis
    - Conduct beauty market, consumer, and trend analysis to identify new product opportunities and generate innovative product ideas
  • Product Planning & Development
    - Manage the end-to-end skincare product development process and collaborate closely with cross-functional teams
    - Plan and execute new product launches and existing product renewal projects
    - Develop product concepts, claims, and positioning strategies
    - Identify key ingredients and technical storytelling opportunities, and lead formulation development
    - Manage product cost structures and profitability (P&L)
    - Communicate and coordinate with cosmetic manufacturers (ODM partners)
    - Analyze product performance and recommend improvement plans
    - Respond to product-related issues across both B2C and B2B channels

Ideal candidates will have:

  • Minimum 5 years of relevant experience (Assistant Manager level; final grading/title to be confirmed)
  • Experience in the beauty/cosmetics industry, preferably with a brand owner/company
  • Strong analytical skills with the ability to interpret market trends and business data
  • Excellent interpersonal and communication skills
  • Portfolio submission is mandatory (please attach with application)
  • English communication skills preferred (optional)

Preferred Competencies:

  • Strong understanding of skincare product development and commercialization
  • Ability to manage multiple projects and stakeholders simultaneously
  • Passion for beauty trends, consumer insights, and innovation
  • This is an onsite contract engagement based at the FKI Tower in Yeouido, Seoul, South Korea
  • Approximately 40 hours per week, with a contract duration of up to 12 months
  • Korean communication skills are preferred, with English proficiency considered an advantage
Pay
Not stated
Where
Seoul, kr
Work
Not stated
Type
Contract
Posted
29 Oct, 2026
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