Senior Influence Executive
Department: Influence
Location: London
Contact type: 12-Month Fixed Term Contract
Full Time/Part time: Full Time
Reporting into: Business Director
About the Role
WPP Onefluence is seeking a dynamic and trend-savvy Senior Influencer Executive to join our team dedicated to L'Oréal. The ideal candidate will be responsible for driving successful influencer marketing campaigns that align with L'Oréal's brand objectives.
As the Senior Influencer Executive, you will lead influencer strategy and campaign execution across social platforms to amplify brand awareness, drive engagement, and grow our community within the beauty space.
You’ll be responsible for managing influencer relationships, developing creative campaign concepts, and ensuring brand alignment with both macro and micro creators.
Key Responsibilities
- Influencer Strategy & Campaign Management
- Develop and execute influencer campaigns for new product launches, brand awareness, and seasonal initiatives.
- Identify and onboard relevant beauty influencers (macro, micro, and nano) across TikTok, Instagram, YouTube, and emerging platforms.
- Create and manage influencer briefs, contracts, timelines, and budgets.
- Oversee influencer content production to ensure brand tone, aesthetic, and compliance with marketing guidelines.
- Relationship Management
- Build and maintain strong relationships with top-tier beauty influencers, talent managers, and agencies.
- Act as the main point of contact for influencer collaborations and ongoing partnerships.
- Performance & Reporting
- Monitor and analyse influencer campaign performance using analytics tools.
- Deliver insights and recommendations to optimize future campaigns.
- Report on ROI, engagement metrics, and audience growth.
- Cross-Functional Collaboration
- Work closely with PR, social media, e-commerce, and creative teams to ensure consistent messaging and amplification.
- Support integrated marketing initiatives that combine influencer, content, and brand storytelling.
Skills & Qualifications
- 2-3 years of experience in influencer marketing, preferably within the beauty, cosmetics, or lifestyle industry.
- Strong understanding of social media platforms and influencer ecosystems.
- Excellent communication, negotiation, and relationship management skills.
- Analytical mindset with experience using tools like Traackr, or similar.
- Creative eye for beauty trends, social storytelling, and content aesthetics.
- Ability to manage multiple projects and stakeholders in a fast-paced environment
- Existing network of beauty influencers or creators.
- Experience with paid and seeding influencer amplification or affiliate programs.
- Understanding of emerging platforms (e.g., TikTok Shop, Threads, YouTube Shorts).
Benefits
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- We have a Flexible Working Model with core working hours: 10am – 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us.
We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible.
We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments.
If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.