Job Summary
The Manager of Performance & Growth Marketing will support full-funnel, cross-channel performance strategy for AESTURA. This role touches paid search, paid social, TikTok Shop and Amazon media (Sponsored Ads and DSP), driving efficient growth across both national digital channels and key retail media environments. The ideal candidate blends hands-on platform expertise with strategic media planning and creative strategy. This role offers a hands-on opportunity to develop both creative and analytical skills while contributing to high-impact brand campaigns and product launches across multiple brands.
Principal Accountabilities
- Partner with our media agency and internal stakeholders to build comprehensive, full-funnel growth strategies spanning paid search, paid social, and Amazon media (Sponsored Ads and DSP) across Innisfree, Mamonde, and Hanyul.
- Drive performance and efficiency across all national and retail media channels, focusing on metrics such as spend, sales, ROAS, CPC, CTR, CPM, NTB%, CVR.
- Develop strategic, integrated media plans for major retail and brand moments (Prime Day, product launches, key seasonal and promotional windows).
- Understand the consumer journey and full marketing/sales funnel dynamics across DTC, retail media, and marketplace environments.
- Manage complex, multi-brand catalogs and large media budgets efficiently while meeting monthly performance targets.
- Work with platform partners and agencies to analyze campaign data, audit and optimize paid search/social/Amazon, test new ad formats, creative, or tactics, and deliver actionable insights and recommendations to key stakeholders.
- Provide internal stakeholders with regular performance reporting across all brands and channels.
- Develop creative briefs for Paid Social campaigns. Conduct weekly competitive research to identify new opportunities and creative insights to inform briefs.
- Communicate proactively and effectively with cross-functional partners, including brand marketing, PR, social, and creative design teams.
- Manage the delivery of all creative assets to our Media Agency partner, ensuring timely execution and attention to detail.
- Manage monthly invoicing & billing for all National Media campaigns.
Key Experience and Skills
Qualifications and Experience
- Bachelor's degree in Marketing, Advertising, Business, or a quantitative discipline
- Must be NYC-based to commute to the office on a hybrid schedule (2-3 days/week)
- 4+ years of hands-on experience managing paid search (Google Ads, Amazon Sponsored Ads) and paid social (Meta, TikTok, YouTube, Pinterest, Reddit, etc..)
- Knowledgeable across the whole Digital Media landscape especially Facebook/Instagram, Pinterest, TikTok, Snapchat, Google Ads, Bing
- Proven experience managing multi-brand or multi-channel budgets, reporting and creative strategy
- Proven track record managing budgets & driving high ROI campaigns
- Hands on keyboard experience across retailer and National Media
- Digital marketing experience supporting skincare and beauty brands
- Solid knowledge of best practices within digital marketing
- Deep experience working with performance marketing metrics (various engagement metrics, CPM, CPV, CPA, ROAS, CPC & LTV) and a good understanding of attribution models
- Previous work experience at a Media Agency is a plus, but not required
- Strong analytical skills with the ability to translate data into actionable strategy
- Excellent cross-functional collaboration and stakeholder management skills.
- Passionate about Media & Creative strategy
Personal Attributes
- Able to work under pressure & tight schedule
- Adapts to changes & environment quickly and be a team player
- Effective problem solver with innovative thinking
- Ability to multi-task, prioritize and self-start in a fast-paced environment
- Excellent communication & interpersonal skills
- Multi-functional with strong project management skills
- Goal driven and results driven, striving for excellence in execution
- Resourceful, motivated go-getter
- Thinks innovatively and delivers new ideas
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.