Key Responsibilities
Marketing Communications & Campaign Management
- Plan and execute integrated marketing campaigns across MEA and APAC aligned with business strategy.
- Adapt global campaigns, content and messaging to local market requirements.
- Develop and deliver go-to-market, lifecycle and sales campaigns for locally produced products, solutions and services.
- Ensure consistent brand positioning, messaging, communication standards and brand governance across all activities.
Content, PR & Thought Leadership
- Create content for LinkedIn, websites, customer magazines and press releases.
- Manage editorial calendars and external communications across multiple markets.
- Develop thought leadership content that strengthens Doka's market position and industry reputation.
- Collaborate with technical experts, product teams, and commercial stakeholders to translate complex topics into engaging communications.
Digital & Social Media
- Manage social media planning and content execution across regional channels.
- Develop content across thought leadership, employer branding, product marketing, project references, customer success stories and company news.
- Ensure consistent messaging across external and internal communication channels.
- Monitor campaign performance and engagement metrics to optimise results.
- Drive community engagement and support digital marketing initiatives focused on lead generation and brand awareness.
Stakeholder & Market Collaboration
- Partner with country organisations to support local marketing priorities and business objectives.
- Collaborate closely with product management, sales and strategy teams to align communications with business goals.
- Provide guidance and support on campaign implementation and content adaptation.
- Ensure effective collaboration between global, regional and local stakeholders.
Performance Measurement & Continuous Improvement
- Measure, analyse and report campaign performance against defined objectives and KPIs.
- Identify opportunities for optimisation, innovation and continuous improvement.
- Leverage AI-powered marketing, content creation and analytics tools to improve efficiency, effectiveness and content quality.
- Bachelor's degree in Marketing, Communications, Business or a related field.
- 7-10 years of experience in an in-house communications, marketing communications or agency role.
- Proven experience delivering integrated B2B marketing and communications campaigns.
- Excellent copywriting, storytelling and content creation skills.
- Experience managing social media, PR and content marketing initiatives.
- Strong project management and stakeholder management capabilities.
- Proficiency in AI-powered marketing, content creation and productivity tools.
- Data-driven mindset with experience measuring and optimising campaign performance.
- Ability to work independently while managing multiple projects across countries and time zones.
Preferred
- Experience working in international and multi-market environments.
- Experience in construction, industrial, manufacturing or other technical B2B industries is an advantage.
- In addition to English, additional languages spoken across the MEA or APAC regions would be an advantage.
What Success Looks Like
- Global campaigns are successfully adapted and adopted across regional markets.
- Locally produced products and solutions are supported by effective go-to-market campaigns.
- Social media channels deliver a balanced content mix.
- Marketing initiatives contribute to measurable commercial outcomes.
- Country organisations receive high-quality marketing support that drives local market success.
- Campaign performance is continuously measured and improved through data-driven decision-making.
- Brand visibility, public relations and thought leadership are strengthened across MEA and APAC.