Where you'll be working: Knoxville or Atlanta. Relocation assistance to Knoxville may be provided.
The Senior Data Analyst will report directly to the Associate Director and VP, Analytics. You will be spearheading the planning, execution, evaluation and effective communication of data-driven, digital results and insights. This includes the development of and implementation - via Tableau and other resources - holistic, cross-channel measurement (and testing) plans to analyze performance.
What you'll be doing:
- Measurement Strategy:
- Researching and inferring how media is impacting the client's KPIs through media, web, and business performance.
- Understanding the impact of a full-funnel media approach and the various media channels that feed a client's sales funnel
- Gaining insight into the cost per acquisition and lifetime value of a customer to the client's bottom line.
- Ensure appropriate measurement - it is imperative that tagging and trafficking of media is implemented and the responsibility of the Senior Data Analyst. These components play into the data visualization the Senior Data Analyst designs and implements within Tableau.
- Assessment and Analysis:
- Interpreting digital media marketing data and analyze its effects on KPIs and ROI
- Delivering analyses (i.e. insights and actions) via the appropriate means (e.g. dashboards, deep dive analyses, infographics, etc.)
- Presenting results in a simple, story-telling fashion
- Collaborating with numerous partners and agency departments to keep analyses integrated and focused.
What you bring:
- 3+ years of experience in media, marketing or related field (Ad agency experience a plus)
- Strong working knowledge of Tableau - including building Dashboards in Tableau Desktop and data pipe lines in Tableau Prep
- Strong working knowledge of Marketing and Digital Marketing
- Strong working knowledge of Web Analytics Platforms (Google Analytics, Adobe Analytics, etc.)
- In-depth experience with AdWords, Facebook Business Manager, DCM, The Trade Desk is a plus
- SQL knowledge or experience with database administration a plus
- An analytical mind, an entrepreneurial spirit, and innovative strategic thinking
- Ability to collaborate with cross-functional teams and make recommendations
- Experience in presenting analyses to both small and large groups
- Bachelor's in Marketing or Analytics and/or equivalent work experience
- Master's in Marketing or Business Analytics a plus
Why Join Tombras Analytics?
Tombras Analytics sits at the cornerstone of Connecting Data + Creativity for Business Results and delivers Diagnostic, Descriptive, Predictive and Prescriptive Analytics across both internal teams and a diverse global, national and regional client base. We are a passionate team of 20+ professionals dedicated to pushing the boundaries of analytics to help our clients discover opportunities, capitalize on trends, create efficiencies and improve marketing and business results for maximum growth.
Why you'll want to work at Tombras:
- Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
- Dog-friendly offices
- Flexible PTO
- Generous parental leave for primary and non-primary caregivers
- Medical (PPO or High Deductible option) for employee + dependents
- 401(k) Participation
- Employer-paid Dental & Vision
- A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
Tombras is an E-Verify employer and participates in the E-Verify program.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
This is a hybrid role. You will work in your assigned office Tuesday through Thursday, with the option to work remotely on Mondays and Fridays.
Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking a Senior Data Analyst.
You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.