Role Description
Recom is expanding beyond Amazon into social commerce and creator-driven growth, and we're looking for a TikTok Shop & Affiliate/Influencer Marketing Manager to own both fronts. Reporting directly to the SVP, Social & Agentic Commerce, this person will set the strategy for how Recom launches and scales TikTok Shop across our brand portfolio—working closely with our partner teams, who run day-to-day shop operations—while also owning our Amazon-focused affiliate and influencer programs, including Creator Connections and off-Amazon creator partnerships. We're looking for a builder: someone who can work autonomously, think long-term, and be strategic about how each brand shows up on TikTok Shop and how we build out the function overall—not just manage the current process.
Key Responsibilities:
TikTok Shop
- Own the long-term strategy for how Recom builds and scales its TikTok Shop function — acting as a builder rather than a caretaker of the current process, working autonomously to identify what needs to change and driving that evolution proactively.
- Build and continuously improve the processes and playbooks for onboarding, launching, and managing a brand on TikTok Shop — designing new, more efficient ways of working rather than just running the process as it exists today.
- Set the strategic direction for each brand's TikTok Shop presence — hero SKU and pricing strategy, content and creator approach, and where to lean into paid boosting — while partner teams execute the day-to-day operations, using the TikTok Shop unit-economics model to guide which SKUs launch and at what price.
- Track and report GMV, contribution margin, and Amazon halo impact across the brand portfolio.
- Work closely with our partner teams to own the end-to-end launch process for new brands: account/entity setup, catalog and hero SKU selection.
- Manage the day-to-day relationship with our partner teams, running the weekly operating cadence, holding them accountable to deliverables, and reviewing performance.
Affiliate & Influencer Marketing
- Analyze and report on KPIs across both TikTok Shop and affiliate/influencer channels — traffic, conversion, revenue impact — and continuously optimize based on performance.
- Own Amazon Creator Connections end to end — pitching brands into the program, launching campaigns, and running biweekly performance reporting — and manage the off-Amazon creator bucket, generating Amazon Attribution links and reporting on referral-bonus performance.
- Recruit, onboard, and manage relationships with affiliates, deal sites, media partners, and influencers (Levanta, Creator Connections, CJ, Impact, Awin, Superfiliate, Upfluence, and similar), negotiating commission, flat-fee, and hybrid compensation models.
Minimum Qualifications:
- 3+ years of experience building and scaling a brand's TikTok Shop presence — either at a TikTok Shop agency or otherwise deeply in the weeds running TikTok Shop day-to-day — with enough hands-on background to direct execution, not just review it.
- 3+ years of experience in affiliate marketing, influencer marketing, or performance marketing, preferably in an Amazon-focused eCommerce environment.
- Hands-on experience managing affiliate or creator programs through platforms such as Levanta, Creator Connections, CJ, Impact, Awin, or similar.
- Comfort reading a per-SKU or per-partner profitability model and making margin-based calls on what to launch or scale.
- A builder mindset — proven ability to work autonomously, think long-term, and shape strategy for a new function rather than simply managing an existing process.
Preferred Qualifications:
- Familiarity with how TikTok Shop partner/agency pricing typically works (retainer plus a GMV or ad-spend-based fee).
- Experience with influencer marketing platforms such as Superfiliate, Upfluence, Grin, CreatorIQ, or the Amazon Influencer Program.
- Familiarity with Amazon fulfillment (FBA/MCF) and Amazon Attribution.
- Exposure to halo or incrementality measurement concepts (media mix modeling, geo-testing, or similar).
- Experience with ClickUp or similar project management tooling.
About Recom
At Recom, we push boundaries, redefine expectations, and deliver exceptional results for our brand partners. As the premier Amazon accelerator, we empower global brands to take control, accelerate sales, and maximize profitability on the world’s largest marketplace. Our expert teams—spanning design, copywriting, data analytics, marketing, brand protection, software development, and logistics—work together to drive growth.
With over $600 million in annual revenue and 400+ team members, Recom has been featured on the Inc. 500 list of America’s fastest growing companies list for three consecutive years (ranked as high as #64). Proudly backed by Topspin Consumer Partners, a leading New York-based private equity firm, Recom offers innovation and endless opportunities for growth.
Ready to grow with us? Learn more at www.recom.co.