About the Role
Lead growth across demand generation, product marketing, and sales enablement at a remote-first B2B software company. You will own the full funnel, from campaign strategy through closed-won, and build the systems and reporting that help the business scale.
What You'll Do
Plan and run integrated campaigns for product launches and other key market moments, with a focus on pipeline.
Build and optimize demand generation across paid, owned, and earned channels, measuring performance through closed-won.
Manage an industry awards program and activate community opportunities for distribution and brand building.
Grow a micro-influencer program through partnerships with industry practitioners, investors, and software operators.
Build and automate growth workflows connecting CRM, product data, and marketing channels, using AI tools to reduce manual work and documenting workflows for team reuse.
Set up tracking and reporting so the team can understand what drives results.
Develop product positioning, launch plans, customer stories, newsletters, website updates, and sales enablement materials.
Collaborate with leadership and teams across content, SEO, partnerships, design, and sales.
What We're Looking For
Six to eight years of experience in a high-growth environment, ideally in B2B software, with ownership of content, growth, or demand generation.
A track record of demand generation or content programs that generate measurable pipeline.
Technical fluency with marketing automation, CRM and analytics tools, data, and CMS platforms such as Framer or Webflow.
Hands-on experience with Claude or similar AI tools; familiarity with Claude workflows, skills, and plugins is preferred.
Experience in product-led growth, referral, or word-of-mouth programs, plus SEO or generative engine optimization.
Strong English writing and copywriting, excellent design judgment, and the ability to work autonomously and discuss technical topics with engineering.
Compensation & Benefits
Visa sponsorship is not available.
Location
Remote, with availability to work within three hours of Central European Time. Eligible countries are not specified.