We are looking for a Marketing Director to drive Pixlr Group’s global brand growth and strengthen its competitive positioning in creative technology. This role leads strategic marketing across brand, product marketing, Go-to-Market (GTM), acquisition, retention, digital performance, partnerships, and team development.
The Job:
1. Strategic Marketing Leadership
- Develop and implement a short-term, high-impact marketing strategy aligned with Pixlr Group’s business objectives.
- Provide strategic recommendations and insights to executive leadership to support business expansion.
2. Brand & Market Positioning
- Strengthen global brand presence and position Pixlr Group as a creative technology leader.
- Ensure consistency in brand messaging across all channels, aligned with the needs of content creators and software users.
3. Product Marketing & GTM Strategy
- Collaborate with cross-functional teams to craft go-to-market strategies for new products.
- Define product positioning for different user segments to establish competitive differentiation.
4. Customer Acquisition & Retention
- Design and implement data-driven marketing campaigns focused on acquisition, engagement, and retention.
- Utilise performance analytics to optimise campaign ROI and audience targeting.
5. Digital & Performance Marketing
- Oversee SEO, SEM, content strategy, email marketing, affiliate marketing, and paid social campaigns.
- Ensure marketing activities support SaaS business growth.
6. Partnerships & External Collaboration
- Identify and manage strategic partnerships to extend Pixlr Group’s reach.
- Collaborate with external agencies and partners to enhance campaign performance.
7. Budget & Resource Allocation
Manage and optimise the marketing budget to support strategic initiatives and maximise ROI.
8. Team Leadership & Knowledge Transfer
- Mentor and support the marketing team to foster a culture of innovation and data-driven decision-making.
- Establish a clear transition roadmap to ensure sustainability of marketing operations.
Requirements
The Person:
- Bachelor’s degree in Marketing, Business, or any related field; MBA or other advanced degrees are an advantage.
- 10+ years of experience in marketing leadership roles, preferably within the software, technology, or creative industries.
- Proven experience in a marketing leadership roles, with success in leading marketing strategies and growth hack for SaaS, cloud-based platforms, or digital products.
- Experience with global brand management, particularly in the creative tech or software industries, is an added advantage.
- Strong leadership and team-building skills, with a focus on collaboration, creativity, and innovation.
- Exceptional interpersonal and communication skills, with the ability to engage cross-functional teams and collaborate with C-level executives.
Benefits
- Annual Leaves- Additional annual leave will be credited to you on a yearly basis.
- Medical and Insurance Coverages - We have got you covered.
- Subsidies - Enhancing your well-being, we offer optical and dental subsidies
- Opportunities - Above training and guidance, you will have the opportunity to try, to build your confidence and become your best self, and to interact and build a strong relationship.
- Rocking Diversity- Play hard, work harder with people of diverse skill sets and experiences! Challange yourself to step out of your comfort zone, and you'll find yourself growing in way you'd never imagine.